Social Media Won’t Fix Your Problems

If you view social media as the solution to your business problems, you’ll be disappointed.  Social media won’t fix your problems, it will only amplify them. For example, social media can attract lots of valuable leads into your sales funnel.  By using the right...

Passion pays: Illustrator strikes a chord with fans.

The Decemberists. The Black Keys. Phish. They all have one thing in common: Nate Duval. A former ad guy, Duval left Madison Ave. to focus on what he loves: music. Knowing he’d never be a rock star didn’t discourage Duval from joining the community as a “gigposter”...

Community has no end. Only beginnings.

And from those communities, emerge leaders. The trailblazers. The people others want to follow. Often, these leaders create new communities. People gravitate toward them and embrace the mission as their own. A mission as lofty as promoting green technology or as easy...

Forged in whispers (or cheers).

Can you hear it? It’s the sound of a community being formed. A chance meeting. A handshake. An email. A comment on a blog. Or, simply a glance. It’s the connection made between like-minded individuals whether they’re colleagues, friends, or strangers. And it’s often...