Want to be inspired? Look around.

So you need an idea for an advertising or marketing campaign. Whether it’s a print campaign or a new website, where do you start? Contrary to popular opinion, ideas don’t pop up out of the blue. Instead there are several proven ways to generate plenty of ideas while...

Olympic-size sponsors model for local business

When I start seeing promos and advertisements for the Olympics every two years, I become giddy. I look forward to watching the Olympics – summer or winter – with my family and cheering on Team USA. Since I work at an advertising agency, I also look forward to seeing...

Is Guinness actually good for you?

When I arrived in Dublin, Ireland, I knew I needed to take my husband to the Guinness Storehouse. I had visited the famous landmark on a previous trip and thought my husband would like learning about the Company’s history. Plus, I knew he’d enjoy a pint of Guinness at...

Blue brands, red brands, green brands…

I like blue. But then again red is nice. And chartreuse is back in style. Love that one, too. When it comes to clothing, décor, cars, flowers, and most everything in this world, people love color in all of its shades and combinations. But when businesses choose a...

Five Tips to Combat Social Noise

Digital content marketing is an important part of increasing search engine optimization and demonstrating thought leadership. But an ever-expanding world of social networks, blogs, and competitor websites makes it hard to stand out. So how do you get noticed in all...