A Priceless Return on Your Investment

“In almost any gift-giving situation, there is some expectation of return, whether it is a tax deduction, a named building, or an enhanced reputation… For a gift to be genuinely altruistic in nature, that is, for it to demonstrate other-centered love, it must...

One Tree, a Symbol For Many

The Survivor Tree, a Callery pear tree, was originally planted at the World Trade Center Complex in the 1970s. Shortly after the 9/11 attacks, it was discovered in the rubble with snapped roots and a blackened truck. In 2001, the damaged tree was only eight feet tall....

Cleaning Up With a Fresh Idea

Here’s a marketing success story for you. The Orabrush tongue cleaner case study is a remarkable example of hitting it big using creative video and YouTube Promoted Videos. I first heard the story in a presentation by Jeffrey Harmon, Orabrush marketing head. ...

What Goes Around Goes Around Again

It’s easy to get swept away in the newest, the latest, and the greatest. I work in the ad business – a catalyst for attracting markets to our clients’ newest, latest, and greatest offerings. But for all the newness, I see the same old. Just a lot more of it. You call...

Good brewers make very good neighbors.

When my husband and I booked a trip to visit my sister in the Pacific Northwest in September, I planned on visiting numerous wineries in the region. By working with the New Hampshire Liquor Commission at EVR, I learned that the area is known for its Chardonnays and...