Making a great PR pitch

Making a great PR pitch

As a PR professional, I am always looking for ways to refine my skills and build relationships with the media. A colleague of mine recently shared the article How to Pitch Lifestyle Editors from prnewswire.com that featured responses from five lifestyle editors who...

It all started with a Jeep

Thanks to Craigslist I was able to find a new owner for my car and purchase my realistic dream car.  The red Jeep Wrangler was mine at last. Luckily for me, there’s another Jeep owner/fanatic in the office- Terry.  She quickly and enthusiastically took me under her...

Is Guinness actually good for you?

When I arrived in Dublin, Ireland, I knew I needed to take my husband to the Guinness Storehouse. I had visited the famous landmark on a previous trip and thought my husband would like learning about the Company’s history. Plus, I knew he’d enjoy a pint of Guinness at...

“The magic is in the hole”

I had never heard of Voodoo Doughnuts until a friend mentioned it on a recent trip to Portland, Oregon. But with a name like Voodoo, I just had to check it out. When I arrived at the store, I was second in line. But by the time I left, there was a line down the...