Is Guinness actually good for you?

When I arrived in Dublin, Ireland, I knew I needed to take my husband to the Guinness Storehouse. I had visited the famous landmark on a previous trip and thought my husband would like learning about the Company’s history. Plus, I knew he’d enjoy a pint of Guinness at...

Blue brands, red brands, green brands…

I like blue. But then again red is nice. And chartreuse is back in style. Love that one, too. When it comes to clothing, décor, cars, flowers, and most everything in this world, people love color in all of its shades and combinations. But when businesses choose a...

Nope, These Rooms Won’t Fill Themselves.

Create buzz. Open hotel. Fill rooms. In a challenging economy, people naturally trim their budgets – cutting out things like new clothes, dinners out, and of course, vacations. As a result, the hotel industry suffers. But when new hotels open, it’s a prime opportunity...

Much more than a beauty queen.

Megan Lyman of Gilford, Miss New Hampshire 2012. I just finished five days as a judge on the panel to select the next Miss New Hampshire. I expected one thing and got another. What I got was honor students, athletes, talented performers, and mentors. Young women who...

Billboard campaign begins with a fight

How does a mid-size community hospital inform its market of its lifesaving cancer services? It thinks like a cancer patient, that’s how. St. Joseph Hospital Cancer Center of Nashua had a clear idea of their preferred media channel–a single billboard. But not just any...