Making a great PR pitch

Making a great PR pitch

As a PR professional, I am always looking for ways to refine my skills and build relationships with the media. A colleague of mine recently shared the article How to Pitch Lifestyle Editors from prnewswire.com that featured responses from five lifestyle editors who...

Pictures Are Worth a Thousand Releases

Pictures have always been an important part of our lives. They capture special moments and most importantly, they tell a story. With the invention of camera phones, they now play an instrumental role in our day-to-day lives. By posting images on social media channels,...

Cleaning Up With a Fresh Idea

Here’s a marketing success story for you. The Orabrush tongue cleaner case study is a remarkable example of hitting it big using creative video and YouTube Promoted Videos. I first heard the story in a presentation by Jeffrey Harmon, Orabrush marketing head. ...