Making a great PR pitch

Making a great PR pitch

As a PR professional, I am always looking for ways to refine my skills and build relationships with the media. A colleague of mine recently shared the article How to Pitch Lifestyle Editors from prnewswire.com that featured responses from five lifestyle editors who...

Nope, These Rooms Won’t Fill Themselves.

Create buzz. Open hotel. Fill rooms. In a challenging economy, people naturally trim their budgets – cutting out things like new clothes, dinners out, and of course, vacations. As a result, the hotel industry suffers. But when new hotels open, it’s a prime opportunity...

Pictures Are Worth a Thousand Releases

Pictures have always been an important part of our lives. They capture special moments and most importantly, they tell a story. With the invention of camera phones, they now play an instrumental role in our day-to-day lives. By posting images on social media channels,...

Public Relations in an Always-on World

…print, tag, tweet, post, share… News breaks across the country every minute. But unlike the past, news now travels through a multitude of unique channels. As a result, media is becoming more fragmented than ever before, which is having a huge impact on how public...

Passion pays: Illustrator strikes a chord with fans.

The Decemberists. The Black Keys. Phish. They all have one thing in common: Nate Duval. A former ad guy, Duval left Madison Ave. to focus on what he loves: music. Knowing he’d never be a rock star didn’t discourage Duval from joining the community as a “gigposter”...