Olympic-size sponsors model for local business

When I start seeing promos and advertisements for the Olympics every two years, I become giddy. I look forward to watching the Olympics – summer or winter – with my family and cheering on Team USA. Since I work at an advertising agency, I also look forward to seeing...

Nope, These Rooms Won’t Fill Themselves.

Create buzz. Open hotel. Fill rooms. In a challenging economy, people naturally trim their budgets – cutting out things like new clothes, dinners out, and of course, vacations. As a result, the hotel industry suffers. But when new hotels open, it’s a prime opportunity...

Pictures Are Worth a Thousand Releases

Pictures have always been an important part of our lives. They capture special moments and most importantly, they tell a story. With the invention of camera phones, they now play an instrumental role in our day-to-day lives. By posting images on social media channels,...

Public Relations in an Always-on World

…print, tag, tweet, post, share… News breaks across the country every minute. But unlike the past, news now travels through a multitude of unique channels. As a result, media is becoming more fragmented than ever before, which is having a huge impact on how public...