Five Tips to Combat Social Noise

Digital content marketing is an important part of increasing search engine optimization and demonstrating thought leadership. But an ever-expanding world of social networks, blogs, and competitor websites makes it hard to stand out. So how do you get noticed in all...

Nope, These Rooms Won’t Fill Themselves.

Create buzz. Open hotel. Fill rooms. In a challenging economy, people naturally trim their budgets – cutting out things like new clothes, dinners out, and of course, vacations. As a result, the hotel industry suffers. But when new hotels open, it’s a prime opportunity...

Stop Chasing Every Shiny Object…Please.

Benjamin Ellis @ Flickr There’re a lot of options out there for marketers. The tried and true. The fresh and innovative. It’s hard to keep up. And you’re never quite sure if you should be trying that new candy you’ve heard about. And if so, how much of your precious...

Tweet a picture. It’ll last longer.

In July 2006, the internet changed forever when a young man from Missouri gave us Twitter, a communications tool that delivers messages (in 140 characters or less) to computers, tablets, and mobile devices worldwide. Today it’s everywhere you look. You can’t even get...

Passion pays: Computer geek codes his own community.

Mark Zuckerberg started off as simply a kid who liked developing computer programs. And his enthusiasm for software development – and fostering personal connections – only intensified as he grew up. With the creation of Facebook, Zuckerberg catapulted from college...