Stop Chasing Every Shiny Object…Please.

Benjamin Ellis @ Flickr There’re a lot of options out there for marketers. The tried and true. The fresh and innovative. It’s hard to keep up. And you’re never quite sure if you should be trying that new candy you’ve heard about. And if so, how much of your precious...

Public Relations in an Always-on World

…print, tag, tweet, post, share… News breaks across the country every minute. But unlike the past, news now travels through a multitude of unique channels. As a result, media is becoming more fragmented than ever before, which is having a huge impact on how public...

A Priceless Return on Your Investment

“In almost any gift-giving situation, there is some expectation of return, whether it is a tax deduction, a named building, or an enhanced reputation… For a gift to be genuinely altruistic in nature, that is, for it to demonstrate other-centered love, it must...

Cleaning Up With a Fresh Idea

Here’s a marketing success story for you. The Orabrush tongue cleaner case study is a remarkable example of hitting it big using creative video and YouTube Promoted Videos. I first heard the story in a presentation by Jeffrey Harmon, Orabrush marketing head. ...