Five Tips to Combat Social Noise

Digital content marketing is an important part of increasing search engine optimization and demonstrating thought leadership. But an ever-expanding world of social networks, blogs, and competitor websites makes it hard to stand out. So how do you get noticed in all...

Nope, These Rooms Won’t Fill Themselves.

Create buzz. Open hotel. Fill rooms. In a challenging economy, people naturally trim their budgets – cutting out things like new clothes, dinners out, and of course, vacations. As a result, the hotel industry suffers. But when new hotels open, it’s a prime opportunity...

Questioning the trend of following trends.

Remember when uniqueness was valued? When originality was admired and being thought of as bohemian was, well, a real compliment? Today, social media values uniformity – and devalues non-conformity. Look at trends in Twitter. Tweeters are rewarded for commenting on the...

Tweet a picture. It’ll last longer.

In July 2006, the internet changed forever when a young man from Missouri gave us Twitter, a communications tool that delivers messages (in 140 characters or less) to computers, tablets, and mobile devices worldwide. Today it’s everywhere you look. You can’t even get...