Five Tips to Combat Social Noise

Digital content marketing is an important part of increasing search engine optimization and demonstrating thought leadership. But an ever-expanding world of social networks, blogs, and competitor websites makes it hard to stand out. So how do you get noticed in all...

Nope, These Rooms Won’t Fill Themselves.

Create buzz. Open hotel. Fill rooms. In a challenging economy, people naturally trim their budgets – cutting out things like new clothes, dinners out, and of course, vacations. As a result, the hotel industry suffers. But when new hotels open, it’s a prime opportunity...

Stop Chasing Every Shiny Object…Please.

Benjamin Ellis @ Flickr There’re a lot of options out there for marketers. The tried and true. The fresh and innovative. It’s hard to keep up. And you’re never quite sure if you should be trying that new candy you’ve heard about. And if so, how much of your precious...

Public Relations in an Always-on World

…print, tag, tweet, post, share… News breaks across the country every minute. But unlike the past, news now travels through a multitude of unique channels. As a result, media is becoming more fragmented than ever before, which is having a huge impact on how public...

The most colorful company on Earth

Crayola’s Twitter bio is fitting for both the brand – and its approach to social media. Colorful and playful, yet remarkably strategic. The other day, the Creative Department put out a commemorative box of Crayola Crayons. As we sorted through the rainbow of colors,...