Alyssa drives insights and storytelling through data, maximizing marketing efforts and testing through campaign optimizations and management. Her passion for digital marketing combines several years of both organic and paid search execution alongside paid social, programmatic display, video and digital audio. She dives deep into the weeds of campaign performance data, connecting the dots on what is working best in order to effectively drive marketing campaign strategy.
Growing up competing and involved in various athletics, Alyssa learned teamwork comes first above all else and there’s always room to try new ways to achieve results. Her collaborative and goal-oriented mindset has helped her grow as a digital marketer over the years. She has spent her career coaching and educating teammates and clients alike on the value of data and digital media.
Originally a Connecticut native, Alyssa spent roughly ten years in the Boston area before officially calling New Hampshire home. Since then, she has become quite the Boston sports fan, following the Bruins closely and never passing up a chance to visit Fenway Park. When she isn’t working, you can find her going after a “PR” on the Peloton or spending time with her husband and their golden retrievers, Jordan and Maverick. As an “occasional” golfer, her claim to fame is a hole-in-one (and not in mini golf!). She spends much of her free time outdoors and will find any excuse to visit the beach year-round.