Henry leverages his organization and communication skills by booking and managing media through optimization, relationship-building with vendors and detailed analysis of trends that helps bring a fresh perspective to the media buying process. His background and experience in traditional media help clients plan and grow their media presence in a variety of markets. Henry enjoys working through data and “painting a picture” to determine the why’s and investigate challenges to create solutions.
A graduate of Western Michigan University, Henry holds a bachelor’s in advertising and minors in general business and management. While at WMU, Henry was active on campus as a member of the Advertising Club, as well as the LeadCorp program, becoming a team lead his senior year. He also had internships during this time, most notably with a merchandising company in Michigan working on the USA Hockey account.
When he’s not at the office, Henry is an avid sports fan, and can often be found wherever there is a TV with a game. He is a fan of the Buffalo Bills, Buffalo Sabres and Toronto Blue Jays and is often experiencing heartbreak from one of these teams. He enjoys everything pop culture and will be ready to sing all the words to Hamilton on a moments notice. Kicking back and relaxing with his friends and family are often at the top of the list of things he enjoys doing, but rest assured that there is usually a sports game somewhere.