August 31, 2023
Elyse Ruback Joins Agency as Content Director
EVR Advertising is proud to announce the addition of Elyse Ruback as the agency’s Content Director. Ruback leads the content team on a diverse range of projects, such as omnichannel campaigns, ad copy, video scripts and content marketing initiatives. Her work as a liaison between the agency’s clients and employees ensures exceptional work is delivered every time.
“We’re thrilled to introduce Elyse Ruback as EVR Advertising’s Content Director,” shares Pete Ricci, Senior Vice President of EVR advertising. “With a wealth of experience in content strategy, Elyse leads our diverse projects, from integrated campaigns to content marketing. Her creative flair, strategic mindset, and passion for hands-on work make her an invaluable asset to our team.”
A native of New York, Ruback studied at Emerson College in Boston and Los Angeles, where she earned her bachelor’s degree in digital media. She also earned a master’s certificate in Marketing from Southern New Hampshire University. She uses the skills she learned in previous roles as a video editor and creative director to bring a strategic approach to content creation and find creative efficiencies agency-wide to meet client needs.
Though she has an immense talent for leading client strategy, don’t count Ruback out when it comes to the day-to-day work—she loves to ideate and write creative ad copy, taglines, video scripts, headlines and more.
About EVR Advertising
EVR Advertising of Manchester, N.H. is an award-winning full-service agency with over 30 years of experience in creating advertising campaigns for a variety of clients throughout the Northeast. Our specialties are healthcare, senior living, New Hampshire business and cross-channel media buying. From strategy to content to creative to media to metrics, we look at the entire marketing picture in a holistic way.