Marketing Resources
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your travel guide
You can get lost out on the digital highway. Here are a few roadmaps to help you find your way.
EVR's Big Book
Digital is at the core of today’s marketing world; that we know. What marketers struggle to understand is how to best utilize the depth of the tools at our disposal. That was the inspiration for EVR’s Big Book of Digital Marketing.
Download the full book or a chapter below.
EVR's Big Book
Chapters
Are you showing up when people look for you? No matter what product you are selling or service you are offering, there is someone out there on the Internet searching for information about it. According to Internet Live Stats (2022), there are over 99,000 searches on Google every second.
Paid search placements accounted for $46 billion of total ad spend in the United States in 2019 (source: Statista) and can help your business climb to the top of search results and achieve immediate results, even while you are still building organic rankings.
Digital marketing has come a long way since the first banner ad debuted in 1994. Fueled by the ever-increasing amount of time we spend online, the digital ad industry surpassed traditional ad spend for the first time in 2018 and is projected to cross the $200 billion mark by 2023.
Content marketing is no longer optional, but it’s not easy and is becoming increasingly more complex. Sure, marketers are doing more of it—56% increased their content creation in 2018, according to data from the Content Marketing Institute—but they are also struggling to understand what they should be producing, how often and for whom.
Close to 90% of people read online reviews before visiting a business. And nearly two-thirds trust online search engines the most when conducting research on a business. Online reputation is also critically important to attracting talented people to work for you.
Consumers are influenced by what information they find online. According to a 2018 survey by Sprout Social, 74% of buying decisions are influenced by social networks.
Half the world’s population uses social media daily. That means if your brand isn’t active, you’re missing out on a huge opportunity to reach your audience. But with new social media platforms sprouting up all the time, it can be overwhelming to figure out how and where to best reach them.
Twelve
Communication Trends You Need to Know
Communication is changing at a rapid pace. Keep up with the latest trends in order to market and grow your business in the best way possible.
Media matrix
Budgets are limited. Options seem endless. So, where do you spend your money when planning media? Media planning is a relatively simple exercise when your audience is narrow. But we know it doesn’t always work that way. Audiences can be broad, crossing over from 20-something women to middle-aged men…
Digital ROI calculator
Digital marketing is no longer optional for any business looking to increase sales. In fact, the technology and marketing resource provider Mondo released a survey that predicts 80 percent of marketing departments will increase their digital marketing budget in the upcoming year.
