Marketing Resources

Consider us
your travel guide

You can get lost out on the digital highway. Here are a few roadmaps to help you find your way.

EVR's Big Book cover

EVR's Big Book

Digital is at the core of today’s marketing world; that we know. What marketers struggle to understand is how to best utilize the depth of the tools at our disposal. That was the inspiration for EVR’s Big Book of Digital Marketing.

Download the full book or a chapter below.

EVR's Big Book

Chapters

SEO Guide

Are you showing up when people look for you? No matter what product you are selling or service you are offering, there is someone out there searching online for information about it. With over 5.9 million searches every minute, totaling a staggering 8.5 billion searches daily according to Statista’s 2023 Report, the question is: will they find you, or will you be lost in the noise?

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In 2024, paid search placements are anticipated to soar to $132 billion. Utilizing them can propel your business to the top of search results, delivering instant outcomes, even as you build your organic rankings. Find tactics for showing up when your audience is searching.

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As people continue to flock to digital channels for information and social interaction, it’s no surprise that digital advertising spends also continue to rise. According to Oberlo, US digital ad spending is expected to hit $298.4 billion in 2024. This is a 10% increase from 2023, during which expenditure totaled $271.2 billion. Programmatic advertising uses precise targeting to segment your desired audiences with real data.

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Nearly a third (29%) of marketers are actively embracing content marketing as a key strategy for captivating and retaining audiences and 50% are planning to pump more resources into content marketing in 2024, underscoring its pivotal role in boosting brand visibility and fostering customer connections. Statista Data reveals that the content marketing revenue will increase to $107 billion by 2026.

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Online reviews are essential to any business. Global Newswire reports that nearly 95% of people thoroughly research products before making a purchase, often relying on reviews to guide their decisions. Almost half of the consumers trust reviews as much as a personal referral from friends or family. Online reputation also plays a huge role in attracting talented people to work for you. Businesses must prioritize online reputation management and develop a solid plan in their marketing strategy to manage and utilize customer feedback effectively.

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Influencer marketing broadens business reach and attracts new customers. It’s now a vital part of brand strategies, with 90% of marketers endorsing its effectiveness and 72% noting its ability to attract high-quality customers. Let us show you how long-term relationships with influencers allow for consistent brand messaging, increased visibility, and deeper trust with your audience.

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62.3% of the world’s population uses social media daily. That means if your brand isn’t active, you’re missing out on a huge opportunity to reach your audience. But with new social media platforms sprouting up all the time, it can be overwhelming to figure out how and where to best reach them.

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Media Matrix banner

Media matrix

Budgets are limited. Options seem endless. So, where do you spend your money when planning media? Media planning is a relatively simple exercise when your audience is narrow. But we know it doesn’t always work that way. Our media matrix helps you make informed media planning decisions and streamline your marketing efforts.

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Digital ROI calculator

Digital marketing is no longer optional for any business looking to increase sales. In fact, the technology and marketing resource provider Mondo released a survey that predicts 80 percent of marketing departments will increase their digital marketing budget in the upcoming year.

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