Marketing Resources
Consider us
your travel guide.
You can get lost out on the marketing highway. Here are a few roadmaps to help you find your way.
EVR’s Big Book
Digital is at the core of today’s marketing world; that we know. What marketers struggle to understand is how to best utilize the depth of the tools at our disposal. That was the inspiration for EVR’s Big Book of Digital Marketing.
Download the full book or a chapter.
Senior Living Success
A Comprehensive Guide to Marketing Your Senior Living Community
Need a fresh take on senior living marketing? The game’s changing fast! Think beyond sales pitches—embrace storytelling, digital tactics and real connections. Reimagine senior living marketing with our ultimate guide.
Media Matrix
Budgets are limited. Options seem endless. So, where do you spend your money when planning media? Media planning is a relatively simple exercise when your audience is narrow. But we know it doesn’t always work that way. Our media matrix helps you make informed media planning decisions and streamline your marketing efforts.
Digital ROI Calculator
Digital marketing is no longer optional for any business looking to increase sales. In fact, the technology and marketing resource provider Mondo released a survey that predicts 80 percent of marketing departments will increase their digital marketing budget in the upcoming year.
Senior Living Buyer Persona Template
Want to find your ideal prospects with more precision? This easy-to-use template helps you identify the “right fit” for your community—whether it’s seniors, their adult children or caregivers. By understanding their goals, needs and pain points, you can craft messages that truly resonate, attract more qualified leads and amplify your marketing impact. It’s time to target smarter and connect with those who align best with your community.
Senior Living SEO Checklist
Families searching for senior living are ready to act. Is your community showing up when it counts? This practical checklist covers the SEO fundamentals that drive real visibility across search, maps, directories and beyond. Stop guessing and start ranking.
Competitive Brand Audit
Think you know your competition? This guide shows you what a real competitive brand audit looks like, from positioning and messaging to the gaps your rivals haven’t filled. Walk away with a framework to see where you stand and a smarter strategy for what comes next.
Senior Living Website Ranking Checklist
Families are searching for senior living right now. The question is whether they find you. This checklist covers the technical SEO, on-page content, local signals and AI visibility factors that determine where your site shows up. Each item comes with a clear, actionable fix your team can actually use.
