Specialties
Senior Living marketing that moves seniors
From strategy to execution, we bring clarity to senior living marketing.
Helping you guide prospects through the door.
Senior living marketing is about more than ads or messaging—it’s about creating a seamless prospect journey. From the first moment of interest through nurturing touchpoints, tours and ultimately move-in, we design strategies that build confidence and trust every step of the way.
Our work combines creative strategy, media expertise and market insight to ensure your message reaches the right people with impact. But we go beyond the expected. We craft integrated solutions that reflect the individuality of your community.
Senior Living Marketing Blog
Whether you’re looking to modernize your marketing approach, gain the trust of new prospects or anything in between, our insights offer innovative solutions to your marketing challenges.
Senior Living Brochure
We blend strategy, creativity and compassion to help senior living communities attract prospects, build trust and drive move-ins.
Senior Living Marketing Guide
Our how-to guide serves as a resource to differentiate your brand, attract new prospects and foster lasting connections, from inquiry to move-in.
“EVR has been far more than a trusted advisor in the continued development and growth of New Pond Village in Walpole, Massachusetts. They take the time to understand the product and the reasons behind why organizational decisions are made to ensure the marketing is in direct correlation to the ultimate business objectives.”
—Patrick McShane, Director of Sales at New Pond Village
Related Case Studies
Meadow Ridge
54% reduction in lost leads
Meadow Ridge, a premier luxury continuing care retirement community (CCRC) in Redding, CT, worked with EVR Advertising to sharpen targeting, boost lead quantity and quality and reduce wasted outreach to maximize sales team efficiency within a competitive senior living environment.
The Commons in Lincoln
100% Waitlist growth
The Commons in Lincoln, Massachusetts, is a premier luxury senior living community renowned for its high demand and consistent full occupancy. In anticipation of a 28-unit expansion project—set to break ground in early 2025 and complete by 2026—The Commons sought to grow its waitlist. This project will introduce new independent living residences, including two-bedroom apartments, one-bedroom apartments and cottages, alongside additional parking spaces and upgraded amenities.
New Pond Village
Toured 50% more prospects than goal
New Pond Village is a CCRC located in Walpole, Massachusetts. To start the year with strong momentum, the community partnered with EVR Advertising to develop and promote a signature event aimed at attracting qualified prospects and showcasing the lifestyle offered at New Pond Village.
Edgehill
66% increase in total web traffic
Edgehill, a luxury senior living community in Stamford, Connecticut, wanted to re-engage high-interest prospects who had toured but not yet committed. EVR helped create an exclusive VIP mailer experience paired with a special on-site ballet event to inspire prospects to return to the community and deepen their connection.
