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We tell your story and give people a reason to pay attention. You’ll love the results. Explore past and present client work from EVR.
New Pond Village
New Pond Village, a continuing care retirement community in Walpole, MA, needed new brand messaging and marketing tactics to increase brand awareness and generate leads in the Boston MetroWest market. While also providing Assisted Living and Mind & Memory Care, New Pond Village was particularly focused on driving Independent Living move-ins.
To establish the newly launched global brand of Kalwall® and promote its expanding product line of translucent daylighting systems, a new website was designed to reflect the brand’s elegant look and advanced engineering.
DMC Primary Care
DMC Primary Care, an independent, physician-owned primary care provider, and subsidiary Derry Imaging, a full-service independent diagnostic imaging center, were seeking to expand closer to the New Hampshire seacoast by opening an office in Raymond. This office was the farthest to date from their original location in Derry and faced competition from hospitals and providers on the Seacoast.
NHSaves® sought to elevate brand awareness and attract the customers of its four supporting utility companies (Eversource, Liberty, New Hampshire Electric Cooperative and Unitil) to take part in energy-saving initiatives. While the NHSaves program has been around for more than two decades, there were increasingly aggressive goals that needed marketing support to build traction as the leading source for energy savings and efficiency.
Edgehill is a luxury continuing care retirement community in Stamford, CT located on Connecticut’s affluent coastline region. A refresh of the brand’s verbal and visual messaging was undertaken to elevate Edgehill’s strong community standing and highlight its alignment with the distinctive “Greenwich Lifestyle.”
Boston Medical Center HealthNet Plan
Boston Medical Center HealthNet Plan, a Medicaid provider in Massachusetts, was seeking to increase its presence in the Boston market, specifically with women 18–34 with children and in an income range that qualified them for Medicaid coverage.
Community College System of NH
EVR’s objective was to increase engagement among 16- to 20-year-olds and elevate brand awareness of New Hampshire’s community colleges.
Dartmouth-Hitchcock Medical Center was looking to leverage its relationship with Olympic Gold Medalist Hannah Kearney to elevate its Orthopaedics and Sports Medicine service line. Kearney is a native of nearby Norwich, VT and graduated from Hanover High. She had successful knee surgery and rehab at DHMC three years before winning gold in freestyle skiing at the 2010 Olympics.
Fresh off a brand re-launch, Yankee Equipment Systems was ready to take a deep dive into the world of digital marketing to help bolster its growth as a premier commercial and industrial laundry equipment dealer in New England and New York State. Seeing the pace of their Google pay-per-click (PPC) leads begin to slow, it was time to revisit their external search engine marketing efforts as they worked toward a goal of at least 30 qualified leads per month.
St. Lawrence Health System
As the COVID-19 pandemic wore on and people were neglecting routine healthcare visits out of fear of being exposed to the virus, St. Lawrence Health System (SLHS) needed a campaign to educate consumers about safety, explain enhanced precautions and convey new policies and procedures in place for those receiving non-COVID care.
Rochester Regional Health
In June 2017, Rochester Regional Health (RRH) and EVR discussed a shift in brand positioning for the system. RRH wanted to build upon the differentiation that existed between them and their major competitor.
Catholic Charities New Hampshire
Catholic Charities New Hampshire, formally known as New Hampshire Catholic Charities, needed a refreshed, contemporary brand personality to better communicate and align with the services and offerings they bring to the community, as well as appeal to future generations.
With telehealth becoming a more important element in the evolving healthcare landscape and its rapidly growing prominence during the COVID-19 pandemic, Bassett Healthcare Network set out to raise market awareness of its remote healthcare offerings and encourage patients to discover and use these services.
NH Liquor and Wine Outlet
The holiday season is a short but critical one for the New Hampshire Liquor & Wine Outlet (NHLWO) stores. For this holiday campaign, the NHLWO was looking to drive traffic to and increase sales at its numerous stores around the state from October through December.