Our Work
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We tell your story and give people a reason to pay attention. You’ll love the results. Explore past and present client work from EVR.
Hospital | Service Line Campaign
Catholic Medical Center
As the flagship service line for Catholic Medical Center (CMC), the New England Heart and Vascular Institute (NEHVI) is known for its surgical excellence and innovative treatments. EVR created a campaign to reinforce NEHVI as the leading provider of heart care in northern New England, helping it stand out among local and Boston-area hospital competition and strengthen the CMC master brand essence of compassionate excellence.
Senior Living | Brand Awareness & Lead Generation
New Pond Village
New Pond Village, a continuing care retirement community in Walpole, MA, needed new brand messaging and marketing tactics to increase brand awareness and generate leads in the Boston MetroWest market. While also providing Assisted Living and Mind & Memory Care, New Pond Village was particularly focused on driving Independent Living move-ins.
New Hampshire | Web Design & Development
Kalwall
To establish the newly launched global brand of Kalwall® and promote its expanding product line of translucent daylighting systems, a new website was designed to reflect the brand’s elegant look and advanced engineering.
New Hampshire | Campaign Concept & Execution
Kalwall Daylighting+ Campaign
Kalwall Corporation, an industry leader in diffuse daylighting systems, sought EVR Advertising’s expertise in creating a cohesive campaign, including media and creative development, that would showcase the brand as the premier choice for architects and engineers looking to optimize daylighting in their building projects.
Healthcare Provider | Brand Awareness & Lead Generation
DMC Primary Care
DMC Primary Care, an independent, physician-owned primary care provider, and subsidiary Derry Imaging, a full-service independent diagnostic imaging center, were seeking to expand closer to the New Hampshire Seacoast by opening an office in Raymond. This office was the farthest to date from their original location in Derry and faced competition from hospitals and providers on the Seacoast.
New Hampshire | Brand Awareness & Lead Generation
NHSaves®
NHSaves sought to elevate brand awareness and attract the customers of its four supporting utility companies (Eversource, Liberty, New Hampshire Electric Cooperative and Unitil) to take part in energy-saving initiatives. While the NHSaves programs have been around for more than two decades, there were increasingly aggressive goals that needed marketing support to build traction as the leading source for energy savings and efficiency.
New Hampshire | TV Campaign
Shaheen & Gordon
Shaheen & Gordon, a law firm serving New Hampshire and Maine, had been running the same TV spots for over five years. They needed to produce new spots to represent their brand refresh, which focused on the new messaging of “It’s different here.” Additionally, none of their existing TV spots were personal injury-specific. Personal injury is the most competitive practice area for law firms, leading to a crowded advertising landscape, including television advertising.
Senior Living | Brand Refresh
Edgehill
Edgehill is a luxury continuing care retirement community in Stamford, CT, located on Connecticut’s affluent coastline region. A refresh of the brand’s verbal and visual messaging was undertaken to elevate Edgehill’s strong community standing and highlight its alignment with the distinctive “Greenwich Lifestyle.”
Healthcare | Brand Awareness & Lead Generation
Boston Medical Center HealthNet Plan
Boston Medical Center HealthNet Plan, a Medicaid provider in Massachusetts, was seeking to increase its presence in the Boston market, specifically with women 18–34 with children and in an income range that qualified them for Medicaid coverage.
New Hampshire | Brand Awareness & Lead Generation
Community College System of NH
EVR’s objective was to increase engagement among 16- to 20-year-olds and elevate brand awareness of New Hampshire’s community colleges.
Healthcare | Influencer Campaign
Dartmouth-Hitchcock
Dartmouth-Hitchcock Medical Center (DHMC) was looking to leverage its relationship with Olympic Gold Medalist Hannah Kearney to elevate its orthopaedics and sports medicine service line. Kearney is a native of nearby Norwich, VT, and graduated from Hanover High. She had successful knee surgery and rehab at DHMC three years before winning gold in freestyle skiing at the 2010 Olympics.
Senior Living | Web design & Development
Summit by Morrison
The new name, Morrison Communities, reflects the full continuum of care offered, as well as serving to better integrate staff at both facilities. The Morrison, established in 1903, serves the region as an Assisted Living and Skilled Nursing care facility. Summit by Morrison provides Independent Living, Assisted Living and a Memory Care community. The name unites the two campuses, which are a mile away from each other, and was fully unveiled through a new website.
New Hampshire | Brand Refresh
Yankee Equipment
Fresh off a brand re-launch, Yankee Equipment Systems was ready to take a deep dive into the world of digital marketing to help bolster its growth as a premier commercial and industrial laundry equipment dealer in New England and New York State. Seeing the pace of their Google pay-per-click leads begin to slow, it was time to revisit their external search engine marketing efforts as they worked toward a goal of at least 30 qualified leads per month.
Healthcare | COVID-19 Safety Campaign
St. Lawrence Health System
As the COVID-19 pandemic wore on and people were neglecting routine healthcare visits out of fear of being exposed to the virus, St. Lawrence Health System (SLHS) needed a campaign to educate consumers about safety, explain enhanced precautions and convey new policies and procedures in place for those receiving non-COVID care.
Healthcare | Brand Awareness & Lead Generation
Rochester Regional Health
In June 2017, Rochester Regional Health (RRH) and EVR discussed a shift in brand positioning for the system. RRH wanted to build upon the differentiation that existed between them and their major competitor.
New Hampshire | Brand Refresh
Catholic Charities New Hampshire
Catholic Charities New Hampshire, formally known as New Hampshire Catholic Charities, needed a refreshed, contemporary brand personality to better communicate and align with the services and offerings they bring to the community, as well as appeal to future generations.
Healthcare | Brand awareness & Lead Generation
Bassett Healthcare
With telehealth becoming a more important element in the evolving healthcare landscape and its rapidly growing prominence during the COVID-19 pandemic, Bassett Healthcare Network set out to raise market awareness of its remote healthcare offerings and encourage patients to discover and use these services.
New Hampshire | Seasonal Campaign
NH Liquor and Wine Outlet
The holiday season is a short but critical one for the New Hampshire Liquor & Wine Outlet (NHLWO) stores. For this holiday campaign, the NHLWO was looking to drive traffic to and increase sales at its numerous stores around the state from October through December.
Senior Living | Web design & Development
Catholic Charities Websites
The websites for the healthcare service facilities managed by Catholic Charities of New Hampshire were in need of an overhaul. Aside from outdated technology, each of the six locations had a separate website to manage. For the small internal communications team, making updates across six different sites was a cumbersome process, and keeping information consistent was a challenge. Due to the age of the sites, strong technical knowledge was also needed to make certain changes. Each of the locations needed its own online presence, with the ability to share pages and information consistently across the organization.
