Maximize Lead Quality for Your Senior Living Community

Maximize Lead Quality for Your Senior Living Community

When creating marketing campaigns to increase your senior living community’s occupancy rate, is your focus on generating as many leads as possible? It is for many communities, but that’s only half of the equation. Because it’s not just about generating leads; it’s...
Tips for Improving Paid Search Quality Score

Tips for Improving Paid Search Quality Score

Your quality score—a diagnostic indicator of the overall relevance and effectiveness of your keywords, text ads and landing pages—is one of the most valuable tools that can be used to enhance the performance of your paid advertising efforts. Quality score is set at...
What’s Trending in Digital Media?

What’s Trending in Digital Media?

In the world of media planning, we always emphasize the importance of a proper media mix. Perhaps now more than ever, establishing this mix is crucial—especially as Americans continually shift how and when they engage with media. In this blog, we share three of the...