Marketing & Media

Five Must-Have Tools for Content Marketing in 2024

Elyse Ruback, Content Director

The content marketing world is always buzzing with new tools. But how do you know what’s worth your financial—and time—investment? EVR’s Content Director Elyse Ruback breaks down the top five apps, platforms and tools that can help make the content journey, from research to execution to distribution, a seamless process for your organization.


Half the battle in content marketing lies in obtaining accurate research. After all, you want to make sure what you’re shouting to the masses is true, right? SEMRush helps you do just that by providing all-in-one services that help you improve the online visibility of your brand while offering marketing insights in areas such as SEO, PPC, social media marketing, keyword research, competitor research, public relations, content marketing, marketing insights and campaign management. Not sold yet? Plans start at just $108 per month, meaning that for less than $1,300 per year, you could be using this tool for virtually every facet of your digital content planning.


Don’t have an in-house design team? Canva makes it easy for users of all experience levels to create custom graphics in mere minutes. The simple drag-and-drop editor allows you to customize pre-built templates to fit your branding, getting you on the road to beautiful designs in no time. While there is a free version that offers plenty of options, the pro version is available for around $17 per month and offers access to 600,000+ customizable templates.

Adobe Premiere Rush

If you think you need a professional camera crew to create quality videos, think again. Adobe Premiere Rush touts itself as “the first all-in-one, cross-device app for creating and sharing online videos—fast.” From editing and color adjustments to captions and more creative tools and templates, plus integration with Adobe Stock, this platform has everything you need to get started creating high-quality videos for a fraction of the cost. Starting at just $9.99 per month, it is definitely worth your investment.

Sprout Social

If social media marketing isn’t part of your content strategy, it should be. But social media content planning takes time and strategy, just like any other content you create. Give yourself a leg up in the distributing and managing of your social media content across all channels by utilizing Sprout Social. This service provides a comprehensive set of social media management and intelligence tools catering to the needs of brands and agencies of all sizes. Monitor your inboxes, schedule across platforms and get detailed reporting insights all in one easy-to-navigate platform. Starting at $249 per month, it’s well worth the investment with the time it saves.

ChatGPT (what you might not know)

You’ve likely heard of ChatGPT by now but have you considered how you can leverage its capabilities to streamline your tasks. ChatGPT can help with brainstorming ideation, concept enhancement and idea challenge framing among other capabilities. Just input a detailed prompt and receive a human-like response. And the best part? It’s 100% free to use. Upgrade to the pro version for $20 per month to enjoy faster response times, priority access to upcoming features, and answers to follow-up questions that may arise. We encourage you to exercise caution when using ChatGPT to ensure that responses align with ethical standards and avoid generating content that may perpetuate misinformation or biased perspectives.

Whether you decide to implement one or all of these tools, you’ll be doing yourself—and your bottom line—a favor. Or, if you’d prefer let someone else handle your content creation, contact us. We can help.

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