New Hampshire | Brand Awareness

Easterseals New Hampshire

Overview

Easterseals NH provides essential services to children, adults, seniors and veterans across New Hampshire. Their mission—elevating all abilities—focuses on providing support through every stage of life.

Challenge/Objective

Despite strong name recognition, Easterseals NH lacked clarity in the market around what it does and who it serves. To address these challenges, Easterseals NH engaged EVR to develop a targeted marketing campaign aimed at clarifying its mission, showcasing its programs and strengthening its connection with the community. The campaign focused on:
  • Clarifying Easterseals NH’s integrated service offerings
  • Showcasing the pillars of those served: children, adults, seniors and veterans
  • Differentiating local services from the national brand
  • Strengthening brand presence across the state
  • Positioning Easterseals NH as a provider, employer and partner of choice

Key metrics: Website traffic, social engagement (likes, shares, follows) and donor activity.

Strategic Approach

To support this brand campaign, EVR developed a targeted marketing strategy rooted in Easterseals NH’s core values. Messaging consistently reflected the brand’s voice while showcasing its integrated services and lifelong impact.
Our approach included:

  • Audience Definition—Built personas around core service pillars and key stakeholders.
  • Targeted Media Planning—Used geo and psychographic insights to deliver personalized messaging.
  • Creative Consistency—Aligned all content with Easterseals’ tone, visual identity and mission.

Using existing client video grouped by key pillars—Children, Adults, Seniors and Veterans—the campaign highlighted current clients and staff, pairing these real stories with empathetic messaging to build trust and reinforce Easterseals NH’s role in the community.

Tactics

EVR deployed a fully integrated media campaign to build awareness and engagement across Easterseals NH’s diverse audiences.

Digital channels—paid search, social, display, programmatic and OTT—enabled precise targeting and message delivery. By appearing in trusted regional outlets through print, radio, and TV, the campaign reinforced credibility and extended reach. It strengthened brand recognition, while out-of-home media delivered sustained, high-impact visibility in key markets—cementing the brand’s presence in the community.

In Numbers

121%
YoY Growth in total website traffic
387%
YoY increase in branded organic search queries
64%
Increase in social media engagement rate

Summary

The campaign successfully increased brand visibility, clarified services and deepened community connection. Centered on “Elevating All Abilities,” it positioned Easterseals NH as a trusted, go-to resource supporting individuals and families across every stage of life.