by Ami Cadugan | Sep 2, 2021
It is well documented that digital advertising budgets are rising and traditional media spending is declining. What is less clear is where this mix will level off. What role will traditional have in the long term? Let’s start with a couple of observations to set the...
by Jeff Eisenberg | Jun 3, 2021
Here’s a statistic that should really get your attention: According to a report by TruPath, 64% of employees feel like their company doesn’t have a strong work culture. What do we make of this fact? And how do we make sure our employees aren’t in that 64%? To dig into...
by Jeff Eisenberg | Apr 19, 2021
What inspires you? A person? A place? An idea? A belief? Inspiration is a deep-rooted passion that motivates us to do something. Should ethics—the act of deciding to do what is right—be a source of inspiration? I think we are reminded daily that it should be. How can...
by Ami Cadugan | Mar 26, 2021
New Hampshire is a small state—with big advertising opportunities. But do you know the best ways to reach our state’s consumers? Here are eight things to consider when creating your next media plan: Over-the-Top (OTT) TV: THE DISRUPTER There are over 400K NH...
by Jen Connors | Mar 4, 2021
Google is constantly evolving, with minor updates to its core algorithm rolling out roughly 500 times each year. In addition to these smaller changes, Google implements major core updates several times a year, announcing it only after the update has been completed...
