May 27, 2025
Recognition Honors State’s Most Influential Business Leaders Across Industries
Manchester, NH—EVR Advertising is proud to announce that Mackenzie Fraser, Senior Vice President, has been named to New Hampshire Business Review’s prestigious New Hampshire 200 list for 2025. The honor recognizes 200 of the state’s most influential leaders, selected for their impact on New Hampshire’s economy, business environment and broader community.
The New Hampshire 200 is the result of a year-long research initiative by NH Business Review’s editorial team. Now in its fourth edition, this year’s list highlights a completely new class of honorees, with nominations sourced from past recipients, readers and industry insiders across the state.
“Mackenzie exemplifies the type of leadership this recognition is all about,” said Jeff Eisenberg, President and CEO of EVR Advertising. “She brings vision, energy and a deep commitment to both our clients and our company culture. Her inclusion on this list is well-deserved.”
For nearly seven years, Mackenzie has helped shape EVR’s client service and strategic marketing efforts—leading teams, building strong partnerships and driving results across the agency. With close to 15 years of experience, she brings a unique blend of strategic insight and executional know-how to everything she does.
Rooted in New Hampshire, Mackenzie has built both her career and community here—drawn to the quality of life and opportunities to make a local impact. She began her career in sports marketing before transitioning into the digital space and, ultimately, the agency world. A graduate of the University of New Hampshire, she holds degrees in Business Administration and Kinesiology, blending business acumen with a deep understanding of human performance and motivation. A transformational leader, Mackenzie believes in empowering those around her. “We set ourselves up for success by unlocking the ability to inspire, lead and elevate others,” she said. “As leaders, our role is to create more leaders.”
Looking to the future, she is excited about EVR’s continued growth alongside her business partner, Pete Ricci. “We’re building something that goes beyond marketing—a supportive, creative and fun workplace that will thrive in New Hampshire for decades to come.”
About New Hampshire 200
Launched in 2019, New Hampshire 200 celebrates exceptional leaders from diverse sectors, including healthcare, finance, education, media, marketing, real estate, law and more. The initiative offers a personal and in-depth look at the people shaping New Hampshire’s present and future.
About EVR Advertising
EVR Advertising is a full-service, award-winning agency based in Manchester, NH. With more than 35 years of experience, EVR delivers strategic marketing solutions for clients, specializing in senior living, healthcare and regional business marketing. Through integrated strategy, bold creative and data-driven results, EVR helps brands break through and grow. Learn more at EVRAdvertising.com.
