Healthcare | Blogs
Healthcare Recruitment Differentiators
Following COVID and the “Great Resignation,” businesses in every industry are looking for employees. The healthcare industry is no exception. For hospital healthcare recruiters, it’s now about more than filling current jobs; it’s about crafting the right strategy to...
If Your Healthcare Organization Isn’t Already on TikTok, It Should Be
“Most Impactful Creator.” When you hear those words in relation to TikTok, the last thing you probably think of is a healthcare organization. But guess what? In 2020, healthcare provider Dr. Leslie (@drleslie) received that very designation. With 80 million active...
Tips for Improving Paid Search Quality Score
Your quality score—a diagnostic indicator of the overall relevance and effectiveness of your keywords, text ads and landing pages—is one of the most valuable tools that can be used to enhance the performance of your paid advertising efforts. Quality score is set at...
4 Ways to Break Out of a Creative Block
When you work in a creative field like graphic design, the pressure is always there to come up with new, fresh ideas. Similar to "writer's block," some graphic designers run into the dreaded "creative block," a period of time when new ideas suddenly stop flowing and...
Integrating YouTube Ads into Your Healthcare Campaign Strategy
EVR’s digital team recently presented a webinar to the New England Society for Healthcare Communications (NESHCo) on digital marketing trends to implement in 2022. In this blog, we walk you through the importance of integrating YouTube ads into your healthcare...
What’s Trending in Digital Media?
In the world of media planning, we always emphasize the importance of a proper media mix. Perhaps now more than ever, establishing this mix is crucial—especially as Americans continually shift how and when they engage with media. In this blog, we share three of the...
Don’t Break with Tradition: Traditional Media Still Plays a Key Role in the Media Mix
It is well documented that digital advertising budgets are rising and traditional media spending is declining. What is less clear is where this mix will level off. What role will traditional have in the long term? Let’s start with a couple of observations to set the...
Video Best Practices for Your Healthcare Organization
As new video-based social channels continue to gain popularity, internal marketing teams are being asked to produce more videos in house. In the world of healthcare marketing, that often means getting doctors and nursing staff—whose time is already both precious and...
Culture Matters
Here’s a statistic that should really get your attention: According to a report by TruPath, 64% of employees feel like their company doesn’t have a strong work culture. What do we make of this fact? And how do we make sure our employees aren’t in that 64%? To dig into...
EVR Media: The Latest in Data Privacy News from Google & Apple
With the world of data privacy constantly evolving, platforms have begun rolling out new updates to comply. In order to maintain a successful online presence, here are three of the latest updates to consider: GOOGLE ANALYTICS 4 Google Analytics 4 was announced and...
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Healthcare Recruitment Differentiators
Following COVID and the “Great Resignation,” businesses in every industry are looking for employees. The healthcare industry is no exception. For hospital healthcare recruiters, it’s now about more than filling current jobs; it’s about crafting the right strategy to...
If Your Healthcare Organization Isn’t Already on TikTok, It Should Be
“Most Impactful Creator.” When you hear those words in relation to TikTok, the last thing you probably think of is a healthcare organization. But guess what? In 2020, healthcare provider Dr. Leslie (@drleslie) received that very designation. With 80 million active...
Integrating YouTube Ads into Your Healthcare Campaign Strategy
EVR’s digital team recently presented a webinar to the New England Society for Healthcare Communications (NESHCo) on digital marketing trends to implement in 2022. In this blog, we walk you through the importance of integrating YouTube ads into your healthcare...
Video Best Practices for Your Healthcare Organization
As new video-based social channels continue to gain popularity, internal marketing teams are being asked to produce more videos in house. In the world of healthcare marketing, that often means getting doctors and nursing staff—whose time is already both precious and...
How Do Generational Differences Influence Healthcare Selection?
How do people choose a hospital or primary care provider? There are a number of considerations, but understanding generational differences and how they affect selection behavior is a critical step toward new patient acquisition and patient loyalty. Members of the...
How Are You Marketing Primary Care?
According to a survey conducted by the physician recruiting firm Merritt Hawkins, primary care physicians (PCPs) are driving significantly more hospital revenue on a per-doctor basis than ever. And although PCPs are no longer topping specialists in hospital revenue...
How to Improve Your Urgent Care Center’s Pay-Per-Click Efforts
According to the Urgent Care Association of America, 25–40% of urgent patients do not have an outside primary care physician in any given survey year. In fact, there is a shortage of primary care physicians in the United States. The Association of American Medical...
How to Elevate Your Healthcare Communications During COVID-19
Throughout the COVID-19 pandemic, hospitals have been a prominent and credible source of information for the general public. People are highly trusting of information provided by hospitals, sometimes more so than that provided by news outlets or even government...
Healthcare Marketers: Read This Before Your Next COVID-19 Planning Meeting
You’ve probably been to dozens of meetings regarding COVID-19, the latest coronavirus, by now. As of Wednesday, the Centers for Disease Control and Prevention (CDC) has officially labeled COVID-19 a pandemic, and with widespread concern ensuing, there is added...
Our 2019 NESHCo Survey Says: Healthcare Slow in Embracing New Digital Marketing Tactics
We reached out to over 100 attendees of the 2019 New England Society of Healthcare Communications (NESHCo) annual conference to get their thoughts about digital budgets and strategies. Here’s what we asked: Which digital channels are you using in 2019? Where are you...
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