Healthcare | Blogs
Don’t Break with Tradition: Traditional Media Still Plays a Key Role in the Media Mix
It is well documented that digital advertising budgets are rising and traditional media spending is declining. What is less clear is where this mix will level off. What role will traditional have in the long term? Let’s start with a couple of observations to set the...
Video Best Practices for Your Healthcare Organization
As new video-based social channels continue to gain popularity, internal marketing teams are being asked to produce more videos in house. In the world of healthcare marketing, that often means getting doctors and nursing staff—whose time is already both precious and...
Culture Matters
Here’s a statistic that should really get your attention: According to a report by TruPath, 64% of employees feel like their company doesn’t have a strong work culture. What do we make of this fact? And how do we make sure our employees aren’t in that 64%? To dig into...
EVR Media: The Latest in Data Privacy News from Google & Apple
With the world of data privacy constantly evolving, platforms have begun rolling out new updates to comply. In order to maintain a successful online presence, here are three of the latest updates to consider: GOOGLE ANALYTICS 4 Google Analytics 4 was announced and...
Have Some Standards! Maintaining Your Visual Brand on Social Media
Maintaining a consistent visual style is standard in brand marketing. So why do so many brands fail to follow those same guidelines on their social media pages? Having a strong social presence is essential in almost all industries, and failing to carry over your brand...
How Do Generational Differences Influence Healthcare Selection?
How do people choose a hospital or primary care provider? There are a number of considerations, but understanding generational differences and how they affect selection behavior is a critical step toward new patient acquisition and patient loyalty. Members of the...
Things Healthcare Marketers are Talking About
Healthcare marketing continues to evolve and adapt during a time when changes in healthcare have come quickly. While issues revolving around the COVID-19 pandemic have been the hottest topics of conversation lately, there are many others that are broader in nature and...
The Latest Google Core Updates: What They Are, What to Expect & How They Affect Your Business
Google is constantly evolving, with minor updates to its core algorithm rolling out roughly 500 times each year. In addition to these smaller changes, Google implements major core updates several times a year, announcing it only after the update has been completed...
How Are You Marketing Primary Care?
According to a survey conducted by the physician recruiting firm Merritt Hawkins, primary care physicians (PCPs) are driving significantly more hospital revenue on a per-doctor basis than ever. And although PCPs are no longer topping specialists in hospital revenue...
How to Improve Your Urgent Care Center’s Pay-Per-Click Efforts
According to the Urgent Care Association of America, 25–40% of urgent patients do not have an outside primary care physician in any given survey year. In fact, there is a shortage of primary care physicians in the United States. The Association of American Medical...
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Video Best Practices for Your Healthcare Organization
As new video-based social channels continue to gain popularity, internal marketing teams are being asked to produce more videos in house. In the world of healthcare marketing, that often means getting doctors and nursing staff—whose time is already both precious and...
How Do Generational Differences Influence Healthcare Selection?
How do people choose a hospital or primary care provider? There are a number of considerations, but understanding generational differences and how they affect selection behavior is a critical step toward new patient acquisition and patient loyalty. Members of the...
How Are You Marketing Primary Care?
According to a survey conducted by the physician recruiting firm Merritt Hawkins, primary care physicians (PCPs) are driving significantly more hospital revenue on a per-doctor basis than ever. And although PCPs are no longer topping specialists in hospital revenue...
How to Improve Your Urgent Care Center’s Pay-Per-Click Efforts
According to the Urgent Care Association of America, 25–40% of urgent patients do not have an outside primary care physician in any given survey year. In fact, there is a shortage of primary care physicians in the United States. The Association of American Medical...
How to Elevate Your Healthcare Communications During COVID-19
Throughout the COVID-19 pandemic, hospitals have been a prominent and credible source of information for the general public. People are highly trusting of information provided by hospitals, sometimes more so than that provided by news outlets or even government...
Healthcare Marketers: Read This Before Your Next COVID-19 Planning Meeting
You’ve probably been to dozens of meetings regarding COVID-19, the latest coronavirus, by now. As of Wednesday, the Centers for Disease Control and Prevention (CDC) has officially labeled COVID-19 a pandemic, and with widespread concern ensuing, there is added...
Our 2019 NESHCo Survey Says: Healthcare Slow in Embracing New Digital Marketing Tactics
We reached out to over 100 attendees of the 2019 New England Society of Healthcare Communications (NESHCo) annual conference to get their thoughts about digital budgets and strategies. Here’s what we asked: Which digital channels are you using in 2019? Where are you...
Today’s Healthcare: How to Market “Value”
In a previous blog, “Does Cost Matter to Healthcare Consumers”, we cited the lack of correlation between access to healthcare price information and spending less on medical procedures. The reasons for this revealed that much work remains in changing the culture of...
Healthcare Marketing: Your Consumers Are Confused
It’s Time to Get Serious About Marketing Quality Measures As we continue to reform our consumer-driven healthcare system, the impact of quality in hospital marketing is no longer a trend—it’s the reality. We all know that information is power, and the future of...
It’s Time to Use Marketing Metrics to Defend Your Impact
As healthcare margins tighten, the need to demonstrate marketing’s financial contribution has moved from a “consideration” to an “imperative.” However, several major challenges stand in the way of progress in this area, including lack of data, no mutually agreed upon...
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