Healthcare | Blogs
How Do Generational Differences Influence Healthcare Selection?
How do people choose a hospital or primary care provider? There are a number of considerations, but understanding generational differences and how they affect selection behavior is a critical step toward new patient acquisition and patient loyalty. Members of the...
Things Healthcare Marketers are Talking About
Healthcare marketing continues to evolve and adapt during a time when changes in healthcare have come quickly. While issues revolving around the COVID-19 pandemic have been the hottest topics of conversation lately, there are many others that are broader in nature and...
The Latest Google Core Updates: What They Are, What to Expect & How They Affect Your Business
Google is constantly evolving, with minor updates to its core algorithm rolling out roughly 500 times each year. In addition to these smaller changes, Google implements major core updates several times a year, announcing it only after the update has been completed...
How Are You Marketing Primary Care?
According to a survey conducted by the physician recruiting firm Merritt Hawkins, primary care physicians (PCPs) are driving significantly more hospital revenue on a per-doctor basis than ever. And although PCPs are no longer topping specialists in hospital revenue...
How to Improve Your Urgent Care Center’s Pay-Per-Click Efforts
According to the Urgent Care Association of America, 25–40% of urgent patients do not have an outside primary care physician in any given survey year. In fact, there is a shortage of primary care physicians in the United States. The Association of American Medical...
How to Elevate Your Healthcare Communications During COVID-19
Throughout the COVID-19 pandemic, hospitals have been a prominent and credible source of information for the general public. People are highly trusting of information provided by hospitals, sometimes more so than that provided by news outlets or even government...
What’s Next? How to Navigate Through Phase Three of COVID Marketing
We won’t be back to our pre-COVID normal world for a while, but we are now moving forward to our “new normal,” and we must respond accordingly. We can’t withdraw and cocoon, then expect our business to come out healthy on the other side. During Q2, we were busy...
Healthcare Marketers: Read This Before Your Next COVID-19 Planning Meeting
You’ve probably been to dozens of meetings regarding COVID-19, the latest coronavirus, by now. As of Wednesday, the Centers for Disease Control and Prevention (CDC) has officially labeled COVID-19 a pandemic, and with widespread concern ensuing, there is added...
Ad Types that Lend Themselves to Optimization in the Data-Driven Digital Landscape
Some ads perform better than others—this is not a new concept. Back in the old days, if an ad didn’t work, you created a new one. But with the vast array of analysis tools now at our disposal and the heavy shift toward a digital market, we no longer have to ditch ads...
Need an SEO Boost? Start with Social Media Integration
It is common for marketers to think of the relationship between social media and search engine optimization (SEO) as indirect. Social media helps build brand awareness and encourages the sharing of content, but does it really affect search engine ranking? Yes....
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How Do Generational Differences Influence Healthcare Selection?
How do people choose a hospital or primary care provider? There are a number of considerations, but understanding generational differences and how they affect selection behavior is a critical step toward new patient acquisition and patient loyalty. Members of the...
How Are You Marketing Primary Care?
According to a survey conducted by the physician recruiting firm Merritt Hawkins, primary care physicians (PCPs) are driving significantly more hospital revenue on a per-doctor basis than ever. And although PCPs are no longer topping specialists in hospital revenue...
How to Improve Your Urgent Care Center’s Pay-Per-Click Efforts
According to the Urgent Care Association of America, 25–40% of urgent patients do not have an outside primary care physician in any given survey year. In fact, there is a shortage of primary care physicians in the United States. The Association of American Medical...
How to Elevate Your Healthcare Communications During COVID-19
Throughout the COVID-19 pandemic, hospitals have been a prominent and credible source of information for the general public. People are highly trusting of information provided by hospitals, sometimes more so than that provided by news outlets or even government...
Healthcare Marketers: Read This Before Your Next COVID-19 Planning Meeting
You’ve probably been to dozens of meetings regarding COVID-19, the latest coronavirus, by now. As of Wednesday, the Centers for Disease Control and Prevention (CDC) has officially labeled COVID-19 a pandemic, and with widespread concern ensuing, there is added...
Our 2019 NESHCo Survey Says: Healthcare Slow in Embracing New Digital Marketing Tactics
We reached out to over 100 attendees of the 2019 New England Society of Healthcare Communications (NESHCo) annual conference to get their thoughts about digital budgets and strategies. Here’s what we asked: Which digital channels are you using in 2019? Where are you...
Today’s Healthcare: How to Market “Value”
In a previous blog, “Does Cost Matter to Healthcare Consumers”, we cited the lack of correlation between access to healthcare price information and spending less on medical procedures. The reasons for this revealed that much work remains in changing the culture of...
Healthcare Marketing: Your Consumers Are Confused
It’s Time to Get Serious About Marketing Quality Measures As we continue to reform our consumer-driven healthcare system, the impact of quality in hospital marketing is no longer a trend—it’s the reality. We all know that information is power, and the future of...
It’s Time to Use Marketing Metrics to Defend Your Impact
As healthcare margins tighten, the need to demonstrate marketing’s financial contribution has moved from a “consideration” to an “imperative.” However, several major challenges stand in the way of progress in this area, including lack of data, no mutually agreed upon...
EVR Earns Three NESHCo Awards for Healthcare Marketing
The New England Society for Healthcare Communications (NESHCo) recognized EVR Advertising with three Lamplighter Awards for its work with Catholic Medical Center of Manchester and Sparrow Health System of East Lansing, Mich. The Lamplighter Awards recognize excellence...
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