Healthcare | Blogs
Need an SEO Boost? Start with Social Media Integration
It is common for marketers to think of the relationship between social media and search engine optimization (SEO) as indirect. Social media helps build brand awareness and encourages the sharing of content, but does it really affect search engine ranking? Yes....
Survey Says… How are We Processing Consumer Information?
Data is the backbone of modern digital marketing and we must always stay on top of the latest consumer trends. Here are the results of four consumer-behavior surveys that should help brands better connect with their target audiences. 1. Amazon is gaining traction with...
Our 2019 NESHCo Survey Says: Healthcare Slow in Embracing New Digital Marketing Tactics
We reached out to over 100 attendees of the 2019 New England Society of Healthcare Communications (NESHCo) annual conference to get their thoughts about digital budgets and strategies. Here’s what we asked: Which digital channels are you using in 2019? Where are you...
Today’s Healthcare: How to Market “Value”
In a previous blog, “Does Cost Matter to Healthcare Consumers”, we cited the lack of correlation between access to healthcare price information and spending less on medical procedures. The reasons for this revealed that much work remains in changing the culture of...
Healthcare Marketing: Your Consumers Are Confused
It’s Time to Get Serious About Marketing Quality Measures As we continue to reform our consumer-driven healthcare system, the impact of quality in hospital marketing is no longer a trend—it’s the reality. We all know that information is power, and the future of...
It’s Time to Use Marketing Metrics to Defend Your Impact
As healthcare margins tighten, the need to demonstrate marketing’s financial contribution has moved from a “consideration” to an “imperative.” However, several major challenges stand in the way of progress in this area, including lack of data, no mutually agreed upon...
EVR Earns Three NESHCo Awards for Healthcare Marketing
The New England Society for Healthcare Communications (NESHCo) recognized EVR Advertising with three Lamplighter Awards for its work with Catholic Medical Center of Manchester and Sparrow Health System of East Lansing, Mich. The Lamplighter Awards recognize excellence...
Three Things We Talked About at the NESHCo Healthcare Marketing Conference
As the traditional limits of healthcare marketing expand into the digital space, there are more opportunities to be creative and engaging. That’s what makes an event like the recent two-day New England Society for Healthcare Communications (NESHCo) conference so...
Hospital Brand Campaigns: When is Bold Too Bold?
As we have pointed out in the past, there are factors that make healthcare marketing conservative by nature. But does that mean there is no room to be bold? No possibility for creativity that pushes the envelope? Rochester Regional Health was willing to challenge that...
5 Hospital Marketing Campaigns to Launch Now
The New Year is here and that means it's time to revisit marketing budgets and decide how to deploy those precious advertising dollars. Here are five key campaigns you should prioritize when rolling out your 2018 marketing strategy: Primary Care: Primary care doctors...
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Takeaways from NESHCo 2017: Six Topics Healthcare Marketers Are Talking About
We recently attended the 2017 NESHCo conference (New England Society for Healthcare Communications) and heard some great thoughts and ideas about communicating with consumers in our rapidly changing healthcare marketplace. This year’s theme was “Navigating Today’s...
Being Heard Above the Healthcare Din: Three Great Campaigns
People seeking healthcare providers have more information at their disposal than at any time in history, so it’s more important than ever for healthcare marketers to be creative to ensure their message stands out. In the generally conservative world of healthcare...
Does Cost Matter to Healthcare Consumers?
As out-of-pocket expenses for medical care continue to rise for consumers, the need for hospitals to become as transparent as possible with pricing is more important than ever. Clearly, consumers should have greater access to what their treatment will cost so they can...
Five Takeaways from Smart Healthcare Marketers
I’m always on the lookout for interesting observations about the latest changes, trends and tactics in healthcare marketing. Here are five takeaways from marketing strategists I admire: While physician recommendations are the most important factor in provider...
Urgent Care and Pay Per Click: The Perfect Combo
Your son and his buddies are playing touch football in the backyard after school when he twists his ankle. He’s in pain and you’re not sure if the ankle is broken or sprained. It is 6 o’clock and too late to get in touch with your primary care physician. You consider...
The Health of Healthcare Marketers: What’s Your Stress Level?
The healthcare industry is ultra-competitive, highly visible, strictly regulated and constantly changing, creating unique challenges, pressures and potential stress for healthcare marketers. An awareness and understanding of these factors will help put us in a better...
3 Tips to Make Your Digital Healthcare Marketing Campaign a Success
Healthcare marketers face the unique challenge of working in a highly-regulated, conservative industry that has been slow to invest appropriately in digital marketing. That mindset is changing because health-related searches are among the top three online activities...
How Do Generational Differences Affect Hospital Selection
How do people choose a hospital? There are a number of considerations, but understanding generational differences and how they affect selection behavior is a critical step toward new patient acquisition and patient loyalty. Members of the Greatest Generation, Baby...
Why Is Healthcare So Far Behind in Digital Marketing?
The healthcare industry is conservative by nature and so is the way it is marketed. But the healthcare business is rapidly changing and conventional healthcare marketing needs to change as well. According to the Forrester Digital Marketing Forecasts, the average...
Referrals Don’t Just Happen: Building Your Physician Specialty Practice through Effective B2B Tactics
Whether you are a heart surgeon, neurosurgeon, dentist or dermatologist, it is virtually impossible to build your business without patient referrals from primary care providers. According to a study by JAMA Internal Medicine, the number of physicians referring...
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