Healthcare | Blogs

I’m always  on the lookout for interesting observations about the latest changes, trends and tactics in healthcare marketing. Here are five takeaways from marketing strategists I admire: While physician recommendations are the most important factor in provider...

Your son and his buddies are playing touch football in the backyard after school when he twists his ankle. He’s in pain and you’re not sure if the ankle is broken or sprained. It is 6 o’clock and too late to get in touch with your primary care physician. You consider...

The healthcare industry is ultra-competitive, highly visible, strictly regulated and constantly changing, creating unique challenges, pressures and potential stress for healthcare marketers. An awareness and understanding of these factors will help put us in a better...

Healthcare marketers face the unique challenge of working in a highly-regulated, conservative industry that has been slow to invest appropriately in digital marketing. That mindset is changing because health-related searches are among the top three online activities...

How do people choose a hospital? There are a number of considerations, but understanding generational differences and how they affect selection behavior is a critical step toward new patient acquisition and patient loyalty. Members of the Greatest Generation, Baby...

The healthcare industry is conservative by nature and so is the way it is marketed. But the healthcare business is rapidly changing and conventional healthcare marketing needs to change as well. According to the Forrester Digital Marketing Forecasts, the average...

Whether you are a heart surgeon, neurosurgeon, dentist or dermatologist, it is virtually impossible to build your business without patient referrals from primary care providers. According to a study by JAMA Internal Medicine, the number of physicians referring...

In the new era of the Affordable Care Act (ACA), Accountable Care Organizations (ACOs), medical homes and pay for performance, the primary care physician (PCP) is fast becoming the gatekeeper for admissions, referrals and treatment. According to a survey conducted by...

Healthcare marketing continues to evolve and adapt in a time when changes in healthcare have come quickly. Here are some things to think about: 1. You can’t engage people who don’t believe they need your services. The fact is that people have an overly rosy picture of...