Healthcare | Blogs
Three Things We Talked About at the NESHCo Healthcare Marketing Conference
As the traditional limits of healthcare marketing expand into the digital space, there are more opportunities to be creative and engaging. That’s what makes an event like the recent two-day New England Society for Healthcare Communications (NESHCo) conference so...
Hospital Brand Campaigns: When is Bold Too Bold?
As we have pointed out in the past, there are factors that make healthcare marketing conservative by nature. But does that mean there is no room to be bold? No possibility for creativity that pushes the envelope? Rochester Regional Health was willing to challenge that...
5 Hospital Marketing Campaigns to Launch Now
The New Year is here and that means it's time to revisit marketing budgets and decide how to deploy those precious advertising dollars. Here are five key campaigns you should prioritize when rolling out your 2018 marketing strategy: Primary Care: Primary care doctors...
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Five Takeaways from Smart Healthcare Marketers
I’m always on the lookout for interesting observations about the latest changes, trends and tactics in healthcare marketing. Here are five takeaways from marketing strategists I admire: While physician recommendations are the most important factor in provider...
Urgent Care and Pay Per Click: The Perfect Combo
Your son and his buddies are playing touch football in the backyard after school when he twists his ankle. He’s in pain and you’re not sure if the ankle is broken or sprained. It is 6 o’clock and too late to get in touch with your primary care physician. You consider...
The Health of Healthcare Marketers: What’s Your Stress Level?
The healthcare industry is ultra-competitive, highly visible, strictly regulated and constantly changing, creating unique challenges, pressures and potential stress for healthcare marketers. An awareness and understanding of these factors will help put us in a better...
3 Tips to Make Your Digital Healthcare Marketing Campaign a Success
Healthcare marketers face the unique challenge of working in a highly-regulated, conservative industry that has been slow to invest appropriately in digital marketing. That mindset is changing because health-related searches are among the top three online activities...
How Do Generational Differences Affect Hospital Selection
How do people choose a hospital? There are a number of considerations, but understanding generational differences and how they affect selection behavior is a critical step toward new patient acquisition and patient loyalty. Members of the Greatest Generation, Baby...
Why Is Healthcare So Far Behind in Digital Marketing?
The healthcare industry is conservative by nature and so is the way it is marketed. But the healthcare business is rapidly changing and conventional healthcare marketing needs to change as well. According to the Forrester Digital Marketing Forecasts, the average...
Referrals Don’t Just Happen: Building Your Physician Specialty Practice through Effective B2B Tactics
Whether you are a heart surgeon, neurosurgeon, dentist or dermatologist, it is virtually impossible to build your business without patient referrals from primary care providers. According to a study by JAMA Internal Medicine, the number of physicians referring...
How Are You Marketing Primary Care?
In the new era of the Affordable Care Act (ACA), Accountable Care Organizations (ACOs), medical homes and pay for performance, the primary care physician (PCP) is fast becoming the gatekeeper for admissions, referrals and treatment. According to a survey conducted by...
Ten Things Healthcare Marketers are Talking About
Healthcare marketing continues to evolve and adapt in a time when changes in healthcare have come quickly. Here are some things to think about: 1. You can’t engage people who don’t believe they need your services. The fact is that people have an overly rosy picture of...
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