Hospital

Healthcare | Blogs

Healthcare providers need to take a modern marketing approach to successfully nurture patient acquisition & retention in today’s ever-changing environment. Our insights show you how.
EVR Earns Three NESHCo Awards for Healthcare Marketing

EVR Earns Three NESHCo Awards for Healthcare Marketing

The New England Society for Healthcare Communications (NESHCo) recognized EVR Advertising with three Lamplighter Awards for its work with Catholic Medical Center of Manchester and Sparrow Health System of East Lansing, Mich. The Lamplighter Awards recognize excellence...

read more
Hospital Brand Campaigns: When is Bold Too Bold?

Hospital Brand Campaigns: When is Bold Too Bold?

As we have pointed out in the past, there are factors that make healthcare marketing conservative by nature. But does that mean there is no room to be bold? No possibility for creativity that pushes the envelope? Rochester Regional Health was willing to challenge that...

read more
5 Hospital Marketing Campaigns to Launch Now

5 Hospital Marketing Campaigns to Launch Now

The New Year is here and that means it's time to revisit marketing budgets and decide how to deploy those precious advertising dollars. Here are five key campaigns you should prioritize when rolling out your 2018 marketing strategy: Primary Care: Primary care doctors...

read more

Archives

Free Downloads


Categories

Five Takeaways from Smart Healthcare Marketers

Five Takeaways from Smart Healthcare Marketers

I’m always  on the lookout for interesting observations about the latest changes, trends and tactics in healthcare marketing. Here are five takeaways from marketing strategists I admire: While physician recommendations are the most important factor in provider...

read more
Urgent Care and Pay Per Click: The Perfect Combo

Urgent Care and Pay Per Click: The Perfect Combo

Your son and his buddies are playing touch football in the backyard after school when he twists his ankle. He’s in pain and you’re not sure if the ankle is broken or sprained. It is 6 o’clock and too late to get in touch with your primary care physician. You consider...

read more
How Are You Marketing Primary Care?

How Are You Marketing Primary Care?

In the new era of the Affordable Care Act (ACA), Accountable Care Organizations (ACOs), medical homes and pay for performance, the primary care physician (PCP) is fast becoming the gatekeeper for admissions, referrals and treatment. According to a survey conducted by...

read more
Ten Things Healthcare Marketers are Talking About

Ten Things Healthcare Marketers are Talking About

Healthcare marketing continues to evolve and adapt in a time when changes in healthcare have come quickly. Here are some things to think about: 1. You can’t engage people who don’t believe they need your services. The fact is that people have an overly rosy picture of...

read more

Archives

Free Downloads


Sign up for our insights!

(603) 647-8606 | 155 Dow Street, Suite 300 Manchester, NH 03101| info@evradvertising.com