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Senior Living SEO Checklist

Senior Living Search “Everywhere” Optimization Checklist

by Mackenzie Fraser, President & Partner

What a Competitive Brand Audit Looks Like (And Why You Need One)

by Kelly Nylander, Creative Director

How to Stop A Place for Mom from Stealing Your Traffic: An SEO Playbook for Senior Living Marketers

by Mackenzie Fraser, President & Partner

Before They Call, They Click: Strategies for Unlocking the Power of Digital Touchpoints

by Mackenzie Fraser, President & Partner

EVR Advertising Leaders Serve on New Hampshire Nonprofit Boards

by EVR Advertising

Marketing Metrics That Move Senior Living Communities

by Mackenzie Fraser, President & Partner

Programmatic Media Buying: 5 Questions Every Marketer Should Be Asking Their Agency

by Mike Anastasia, Media Director

EVR Advertising Partners with New Pond Village on Award-Winning Campaign

by EVR Advertising

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} .has-pink-border-color { border-color: var(--wp--preset--color--pink) !important; } .has-red-border-color { border-color: var(--wp--preset--color--red) !important; } .has-orange-border-color { border-color: var(--wp--preset--color--orange) !important; } .has-yellow-border-color { border-color: var(--wp--preset--color--yellow) !important; } .has-green-border-color { border-color: var(--wp--preset--color--green) !important; } .has-teal-border-color { border-color: var(--wp--preset--color--teal) !important; } .has-cyan-border-color { border-color: var(--wp--preset--color--cyan) !important; } .has-gray-border-color { border-color: var(--wp--preset--color--gray) !important; } .has-gray-dark-border-color { border-color: var(--wp--preset--color--gray-dark) !important; } .has-vivid-cyan-blue-to-vivid-purple-gradient-background { background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important; } .has-light-green-cyan-to-vivid-green-cyan-gradient-background { background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important; } .has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background { background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important; } .has-luminous-vivid-orange-to-vivid-red-gradient-background { background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important; } .has-very-light-gray-to-cyan-bluish-gray-gradient-background { background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important; } .has-cool-to-warm-spectrum-gradient-background { background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important; } .has-blush-light-purple-gradient-background { background: var(--wp--preset--gradient--blush-light-purple) !important; } .has-blush-bordeaux-gradient-background { background: var(--wp--preset--gradient--blush-bordeaux) !important; } .has-luminous-dusk-gradient-background { background: var(--wp--preset--gradient--luminous-dusk) !important; } .has-pale-ocean-gradient-background { background: var(--wp--preset--gradient--pale-ocean) !important; } .has-electric-grass-gradient-background { background: var(--wp--preset--gradient--electric-grass) !important; } .has-midnight-gradient-background { background: var(--wp--preset--gradient--midnight) !important; } .has-small-font-size { font-size: var(--wp--preset--font-size--small) !important; } .has-medium-font-size { font-size: var(--wp--preset--font-size--medium) !important; } .has-large-font-size { font-size: var(--wp--preset--font-size--large) !important; } .has-x-large-font-size { font-size: var(--wp--preset--font-size--x-large) !important; } /*Removed Hompage Banner Overlay*/ .page-id-3629 .evr-module-homepage-hero .module-bg:after { background: none; } /*Removed Hompage Banner Overlay*/ .page-id-320 .evr-module-homepage-hero .module-bg:after { background: none; } #site-header #header-nav ul.header-menu .mega-menu .mm-secondary-col li { margin-bottom: 35px; } .blogh1 { line-height: 1.125; margin-bottom: .625em; font-family: proxima-nova, Arial, "Noto Sans", "Liberation Sans", sans-serif; font-style: normal; font-size: 2rem; } .evr-module-homepage-hero .main-col .module-text-wrap .h2, .evr-module-homepage-hero .main-col .module-text-wrap h2 { margin-bottom: .1851851852em; font-size: 4rem; } #site-header #header-nav ul.header-menu ul.sub-menu li { padding-bottom: 30px; } #site-header #header-nav ul.header-menu ul.sub-menu { width: 350px; padding-top: 40px; } .page-id-3294 #site-footer .footer-cta { display: none; } .page-id-2546 .evr-module-contact-form .row { --bs-gutter-x: 26px; } .page-id-2546 .evr-module-2-3-copy-block-double-image .module-text-wrap { padding: 4rem 0 0; } .page-id-2622 .evr-module-contact-form .row { --bs-gutter-x: 22px; } .page-id-2622 .evr-module-2-3-copy-block-with-image-bg .copy-block { width: 1000px; max-width: 100%; } .page-id-2622 #site-header .header-content { display: none; } .page-id-2622 .form-wrap { padding-top: 30px; } .page-id-2622 #site-footer .footer-cta { text-align: center; padding: 0 0 46px; display: none; } .evr-module-text-hero.blog-hero .nav-module li { margin-left: 6.0254284135%; font-size: 1.625rem; } .page-id-2645 h2 { font-size: 4rem; } .page-id-2676 h2 { font-size: 4rem; } .page-id-2680 h2 { font-size: 4rem; } .page-id-2683 h2 { font-size: 4rem; } .page-id-2699 h2 { font-size: 4rem; } .page-id-2701 h2 { font-size: 4rem; } .page-id-2708 h2 { font-size: 4rem; } .page-id-2711 h2 { font-size: 4rem; } .page-id-2716 h2 { font-size: 4rem; } .page-id-2720 h2 { font-size: 4rem; } .post-id-2766 h2 { line-height: 1.125; margin-bottom: .625em; font-family: proxima-nova, Arial, "Noto Sans", "Liberation Sans", sans-serif; font-style: normal; font-size: 2rem; } .privacy { color: #58585a !important; font-weight: 200 !important; padding-top: 0px; margin-top: -20px; } .post-id-3100 .current-menu-item { display: none !important; } .evr-module[data-bgcolor] { background-color: transparent; transition: color .3s linear; z-index: auto; } /*Updates blog post h2 to smaller size*/ .single-post-content h2 { line-height: 1.125; margin-bottom: .625em; font-family: proxima-nova, Arial, "Noto Sans", "Liberation Sans", sans-serif; font-style: normal; font-size: 2rem; } .single-post-content h3 { margin-bottom: .4em; font-family: proxima-nova, Arial, "Noto Sans", "Liberation Sans", sans-serif; font-style: normal; font-size: 1.4rem; } /*Updates single blog UL type*/ /*.page-id-3280 dl, ol, ul { padding-top:0px; margin-top: -15px; margin-bottom: 2rem; content:"✓"; } */ /* * TURNS BULLET TO CHECKMARK .post-id-3280 dl, ol, ul li:before { padding-top:0px; margin-top: -15px; margin-bottom: 2rem; content:"✓ "; margin-left:-20px } .post-id-3280 ul, li { list-style: none; }*/ .page-id-3501 .evr-module-logo-carousel .logo-carousel .logo-carousel-group { animation: scroll 80s linear infinite; } .page-id-320 .evr-module-logo-carousel .logo-carousel .logo-carousel-group { animation: scroll 80s linear infinite; } .page-id-3629 .evr-module-logo-carousel .logo-carousel .logo-carousel-group { animation: scroll 80s linear infinite; } @media (max-width: 767px) { .evr-module-1-3-2-3-image-text .text-alignment-left .col-image { -ms-flex-order: 2; order: 1; text-align: right; } } .post-id-536 h2 { font-size: 5.75rem; } @media (min-width: 1200px) and (min-width: 1200px) { .page-id-3720 .evr-module-3-col-blurb-with-media .has-media .col-text .module-text-wrap { padding: 0rem 0 4.5625rem; } } .hsfc-Step .hsfc-Step__Content { padding: 0px !important; } post-id-3831 dl, ol, ul { margin-top: -1rem; margin-bottom: 1.5rem; } .postid-478 .media-box video { width: 100%; object-fit: contain !important; } .postid-3930 .evr-module-vertical-locking-scroll .module-intro-text .slide-title-wrap .h3 { font-size: 50px; } .postid-3930 .evr-module-vertical-locking-scroll .verticall-scroll-slider-outer { padding-top: 0px; } .general-link-wrap { margin-bottom: 15px !important; } #site-header #header-nav ul.header-menu .mega-menu .mm-secondary-col li { margin-bottom: 15px !important; } #site-header #header-nav ul.header-menu .mega-menu .mm-secondary-col .link-label { font-size: 1.5rem; line-height: 1; } .page-id-4144 h2 { font-size: 5rem; } @media (min-width: 1200px) { .postid-3981 .large-text { font-size: 1.4rem; } } .postid-3981 .evr-module-horizontal-scroll .text-image-box .tib-image img { max-height: 60vh; -o-object-fit: cover; object-fit: cover; } .page-id-320 .sub-heading-small { font-size: 1.875rem; } /* Override inherited 2rem font-size on hero paragraph text */ .evr-module-text-hero .module-text-wrap p:not(.sub-heading) { font-size: 2rem !important; /* Forces normal 18px body copy */ line-height: 1.6 !important; font-weight: 300 !important; } /* Fix hero paragraph font size across all hero section variants */ .evr-module-text-hero .module-text-wrap p:not(.sub-heading), .evr-module-text-image-hero .module-text-wrap p:not(.sub-heading) { font-size: 2rem !important; line-height: 1.3125 !important; font-weight: 300 !important; } .page-id-4251 .evr-module-2-3-copy-block-with-image-bg .copy-block { width: 995px; max-width: 100%; margin: auto; text-align: center; }