New Hampshire | Recruitment
Easterseals New Hampshire
Overview
Easterseals NH faced a tough hiring environment—they needed to stand out as an employer of choice while filling critical frontline roles in a highly competitive hiring market.
Challenge/Objective
The campaign aimed to attract more qualified applicants for high-need positions while also building awareness of Easterseals NH as a preferred employer.
Strategic Approach
EVR delivered a multi-channel approach designed to reach candidates where they are and drive applications.
- Paid Search—Evergreen keyword campaigns by job title and location to capture active job seekers.
- Social Media—Geo-targeted ads on Facebook, Instagram, TikTok, Snapchat and LinkedIn to boost awareness and engagement.
- Retargeting—High-CTR campaigns ran across Google Display, Facebook, and LinkedIn to re-engage candidates who had previously expressed interest.
- Radio—Audio spots featured a clear call to action to TEXT “JOBS” to a dedicated number, creating an immediate and memorable way to connect.
- Story Studio—A unique WMUR video feature spotlighting community-based services with long-form storytelling, such as “A Day in the Life” with Jessica, an In-Home Care & Health Services employee, and her client Mark—offering an authentic look into the rewarding, relationship-driven work that defines Easterseals NH.
In Numbers
Summary
EVR’s recruitment strategy connected Easterseals NH with more qualified candidates, helping to fill critical roles while maximizing efficiency of budget. By combining high-intent search with broad social storytelling, the campaign delivered immediate hiring wins and strengthened Easterseals NH’s reputation as a top workplace for the long run.
