Here’s the Skinny:
Paid search placements accounted for $46 billion of total ad spend in the United States in 2019 (source: Statista) and can help your business climb to the top of search results and achieve immediate results, even while you are still building organic rankings. So if you aren’t thinking about utilizing pay-per-click (PPC) advertising to help grow your business’s online footprint or drive traffic to your brick-and-mortar location, you should be.
And with paid search ad spend expected to exceed pre-pandemic levels from 2022–24, developing and implementing an effective PPC campaign is integral to getting ahead of your competition.
This EVR guide Here’s the Skinny: Paid Search identifies what paid search advertising is, how to set up a campaign and how to most effectively incorporate it into your marketing strategy.