EVR's Big Book of Digital Marketing: Programmatic Advertising
Programmatic advertising: What it is and why you should care
The digital space has allowed marketers to create more personalized and targeted online experiences for (and with) their unique audiences, which, in turn, has led to the growth of programmatic media buying.
Programmatic media buying is a way to create one-to-one interactions by targeting individual people, behaviors and interests. It is the algorithmic purchase and sale of advertising space in real time.
This EVR guide helps simplify the sometimes complex—but effective—world of programmatic advertising.