Programmatic Advertising: What It is and Why You Should Care
Digital marketing has come a long way since the first banner ad debuted in 1994. Fueled by the ever increasing amount of time we spend online, the digital ad industry surpassed traditional ad spend for the first time in 2018 and is projected to cross the $200 billion mark by 2023.
The digital space has allowed marketers to create more personalized and targeted online experiences for (and with) their unique audiences. This has led to the growth of programmatic media buying.
Programmatic media buying is a way to create one-to-one interactions by targeting individual people, behaviors and interests. It is the algorithmic purchase and sale of advertising space in real time.
This EVR Guide: What is Programmatic? helps simplify the sometimes complex, but effective world of programmatic advertising.