Strategy
A Method to the Madness
Our strategy is about creating content that reaches the right people at the right time while building trust. We assess the effectiveness of your current content to determine the most impactful content to create next. We set measurable, timely goals—because directionless content is just noise.
That means we don’t just aim to “increase engagement.” We get specific:
“Grow newsletter click-through rates by 15% within 60 days through subject line A/B testing and optimized CTAs.”
Or instead of “publish more blogs,” we define:
“Launch a monthly thought leadership series targeting CFOs, driving a 10% lift in organic traffic over the next quarter.”
We dive into audience research, identify the right keywords to target, learn from competitors and brainstorm ideas like coffee-fueled geniuses—because great content starts with a smart plan.
The SEO-to-Content Pipeline
Even the most brilliant content can’t do its job if no one sees it. That’s where strategic SEO comes in. At EVR, we blend authentic storytelling with SEO best practices to ensure your content doesn’t just connect emotionally, it performs digitally. Our approach to content development marries creative thinking with data-driven insights. This dual focus ensures that every piece of content we create is a distinct representation of your identity and optimized to rise through the ranks of search engines like Google, Bing and Yahoo.
From crafting SEO-friendly blog posts and optimized landing pages to building internal link structures and metadata, we make sure that your content works hard for you long after it’s published.
Let’s Start a Conversation
With a solid strategy in place, we’re poised to develop engaging content that captures attention and provides value. Consumers don’t want to be overtly sold on a brand; they want to be informed and educated about the things that matter to them most. And yes, in our world of info-snackers and endless options, a bit of entertainment goes a long way. So, let’s create content that not only informs but also entertains. You know, give the people what they want.
Execution
The Role of Pillar Content
Pillar content is comprehensive, in-depth material that serves as the foundation for your content strategy and is focused on comprehensive pieces that can be broken up and distributed accordingly. Examples of pillar content could include webpages, long-form blogs, guides or brochures—all of which could be broken down into “smaller” marketing collateral, such as:
- SEO-Driven Blogs
- Videos
- Infographics
- Case Studies
- User-Generated Content (UGC)
- Checklists
- Whitepapers
- How-To Guides
The Content Calendar
We’re kind of sticklers for planning and organization at EVR. Our well-structured content calendars keep you on track with a dynamic mix of blog posts, videos, downloadable offers and more, all tailored to your goals. We map out detailed communication plans and channel distributions to maximize your reach and impact. We establish and track KPIs to set expectations and measure success, maintaining a streamlined review process to ensure your input and approval at every step. It’s all part of delivering a sharp, reliable blueprint for your content strategy.
Content Is Fire, Social Media Is Gasoline and SEO Is the Oxygen
Your story is already unfolding on social media—let’s make sure you’re leading the conversation. With users turning to social media for their search queries at an increasing rate, at EVR, we make sure your content shows up in results. Our content is developed with optimization in mind from the start, ensuring it aligns with what your audience is searching for—whether that’s on Google, YouTube or even social media search.
We use social media as your brand’s spotlight by crafting compelling content uniquely suited for each platform. From trendsetting Instagram Reels posts and engaging Facebook updates to impactful LinkedIn articles, we tailor your message to shine.
We start by tuning in to both your goals and your audience’s preferences, mapping out a strategic content plan for each social channel. Once we’re live, we keep a close watch on engagement and brand reputation, interacting in your voice to keep your followers hooked. Our team’s expertise in copywriting, design and multimedia delivers compelling content that keeps your audience coming back for more.
