Strategy
A Method to the Madness
Our strategy is about delivering the right content to the right people at the right time. We analyze your current content’s effectiveness to decide on the best content to produce. We set specific, measurable, actionable, relevant and timely goals—because vague goals are so last century. We dive into audience research, learn from competitors and brainstorm ideas like coffee-fueled geniuses.
Let’s Start a Conversation
With a solid strategy in place, we’re poised to develop engaging content that captures attention and provides value. Consumers no longer want to be overtly sold on a brand; they want to be informed and educated about the things that matter to them most. And yes, in our world of info-snackers and endless options, a bit of entertainment goes a long way. So, let’s create content that not only informs but also entertains. You know, give the people what they want.
Execution
The Role of Pillar Content
Pillar content is comprehensive, in-depth material that serves as the foundation for your content strategy and is focused on comprehensive pieces
that can be broken up and distributed accordingly. Examples of pillar content could include webpages, long-form blogs, guides or brochures—all of which could be broken down into “smaller” marketing collateral, such as:
- Blogs
- Videos
- Infographics
- Case Studies
- User-Generated Content (UGC)
- Checklists
- Whitepapers
- How-To Guides
The Content Calendar
We’re kind of sticklers for planning and organization at EVR. Our well-structured content calendars keep you on track with a dynamic mix of blog posts, videos, downloadable offers and more, all tailored to your goals. We map out detailed communication plans and channel distributions to maximize your reach and impact. We establish and track KPIs to set expectations and measure success, maintaining a streamlined review process to ensure your input and approval at every step. It’s all part of delivering a sharp, reliable blueprint for your content strategy.
Content Is Fire, Social Media Is Gasoline
Your story is already unfolding on social media—let’s make sure you’re leading the conversation.
At EVR, we turn social media into your brand’s spotlight with compelling content crafted for each platform. From trendsetting Instagram Reels posts and engaging Facebook updates to impactful LinkedIn articles, we tailor your message to shine.
We start by tuning in to both your goals and your audience’s preferences, mapping out a strategic content plan for each social channel. Once we’re live, we keep a close watch on engagement and brand reputation, interacting in your voice to keep your followers hooked. Our team’s expertise in copywriting, design and multimedia delivers compelling content that keeps your audience coming back for more.
