EVR's Big Book of Digital Marketing: Social Media
Build awareness with social media
There are several factors to consider when getting started on social media, from content types to platforms to when and how often to post. When done successfully, social media marketing will help you build brand awareness and, ultimately, generate leads. But most importantly, it will help you build relationships with your most valuable asset—your customers.
This EVR guide outlines how to develop the right tone and voice to use in your content, the right times to post and how to measure results to create an engaging and effective social media presence.