The digital marketing world moves fast—what worked yesterday might not work tomorrow. With challenges like AI-driven search, social media saturation and evolving digital tools, businesses must adopt smart strategies to stay visible and thrive. Here’s a breakdown of three key areas—Google Business Profiles (GBPs), paid social media strategies and AI adoption—to help your business stay competitive in this dynamic marketing arena.
1. Don’t Sleep on Your GBP
Your GBP is a vital tool for staying visible in local search results. As Google evolves and AI continues to impact search results, having a well-optimized GBP is one way to ensure you don’t fade into the digital noise.
Here’s how to make sure your profile works for you:
- Keep Information Updated: Ensure your hours, services and location are accurate—simple errors can send customers to competitors.
- Use Photos and Posts: Regularly update with engaging photos and posts to keep your profile vibrant and welcoming. Show your personality and engage!
- Engage with Reviews: Respond to reviews and pay close attention to your Q&A section to show you care. It’s like greeting customers with a smile, boosting visibility and strengthening your reputation.
With a 25% drop in search volume expected thanks to the rise of AI-driven search results, optimizing your GBP can be a game-changer in maintaining local visibility.
2. Up the Ante on Social Media Boosting
Quality over quantity. With 4.6 billion daily posts and 59.4% of content receiving no engagement, most content fades into the noise. Focus on amplifying high-performing content instead of churning out posts.
- Identify High-Performing Content: Use analytics to find posts that are already getting attention. Focus on metrics like engagement rate, shares, comments and click-through rates to pinpoint what resonates with your audience. Double down on what works—no need to reinvent the wheel when it’s already rolling.
- Allocate Budget to Promote: Don’t throw your budget at everything—put your money where the engagement is. Boost your best-performing posts for maximum reach and impact.
By taking a more strategic approach to boosting, you’re leveraging metrics like engagement and shares to ensure your audience’s interest works for you.
3. Generate an AI-Friendly Culture, Not an AI-Dependent or AI-Resistant One
AI is here to stay—businesses that don’t integrate it risk falling behind. The good news is AI can enhance your current systems without a complete overhaul, improving everything from content creation to data analysis.
AI Tools to Explore:
- ChatGPT for content generation.
- Microsoft Word AI integration for enhanced writing.
- Perplexity.ai for research and refining your content.
AI Is Only as Good as the Prompt
Be clear and specific. AI thrives on well-defined prompts and responds better when you give it context and direction. Think of it as giving your assistant a detailed task—the clearer your instructions, the better the results. Nearly 80% of B2B marketers already use AI for tasks like content creation, market analysis and copywriting. However, remember that it’s not a magic fix. It should complement—not replace—creativity and strategy. Set a clear AI policy to ensure effective and ethical use within your company.
The Bottom Line: Adapt or Get Left Behind
The companies that succeed are those that embrace change. Staying relevant means being agile. Optimize your Google Business Profile, focus on high-engagement social media and integrate AI tools to keep your marketing sharp and your business ahead.
If you’re unsure how to get started or refine your strategy, EVR Advertising is ready to help. We’ll work with you to assess your current efforts and adjust them for maximum impact.
