Senior Living | Blogs
How Baby Boomers Are Changing the Way We Market Senior Living
When the World Wide Web was launched to the public in 1991, Baby Boomers were in their 30s and 40s and in the prime of their careers. Now, as they head into retirement almost 30 years later, Baby Boomers have been fully immersed in the digital age, full participants...
Six Ways to Enhance Your Social Media Marketing to Seniors
Organic social media—the ability to reach your target audience through social networks without spending advertising dollars—is more than just a complementary element in your senior living marketing plan. It plays a central role in the consumer journey and, when used...
How to Effectively Use Digital Advertising in Senior Living Marketing
Adversity forces change. Change creates opportunity. And those who recognize opportunity in these changing times will not only survive—they will thrive. When COVID-19 turned into a global pandemic, one of the hardest-hit business sectors was senior living communities....
Social Media in 2020:
4 Ways to Better Connect
Here’s what we know about social media as it stands today: It’s going to change tomorrow. Think about this: When TikTok was launched in the U.S. in 2018 (after merging with Musical.ly), it was initially intended to be a platform for short entertainment clips—dancing,...
Back to the Future:
Ad Creative Needs to Step Up
As the digital revolution advanced through the past decade, ad creative took a back seat to marketing technology. We were dazzled by the tools. It wasn’t the creative that was driving digital campaigns—it was the tactics. It was knowing how to do it. The creative...
How Content Makes or Breaks Social Media Success
As social media continues its rapid growth, there is confusion among marketers on how to best reach consumers and where to fit social media into the overall business strategy. The failure to create a cohesive content strategy is often at the center of a disconnect...
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EVR Earns Three NESHCo Awards for Healthcare Marketing
The New England Society for Healthcare Communications (NESHCo) recognized EVR Advertising with three Lamplighter Awards for its work with Catholic Medical Center of Manchester and Sparrow Health System of East Lansing, Mich. The Lamplighter Awards recognize excellence...
Three Things We Talked About at the NESHCo Healthcare Marketing Conference
As the traditional limits of healthcare marketing expand into the digital space, there are more opportunities to be creative and engaging. That’s what makes an event like the recent two-day New England Society for Healthcare Communications (NESHCo) conference so...
Hospital Brand Campaigns: When is Bold Too Bold?
As we have pointed out in the past, there are factors that make healthcare marketing conservative by nature. But does that mean there is no room to be bold? No possibility for creativity that pushes the envelope? Rochester Regional Health was willing to challenge that...
5 Hospital Marketing Campaigns to Launch Now
The New Year is here and that means it's time to revisit marketing budgets and decide how to deploy those precious advertising dollars. Here are five key campaigns you should prioritize when rolling out your 2018 marketing strategy: Primary Care: Primary care doctors...
Healthcare Social Stats You Need to Know
From Baby Boomers to Millennials, consumers are placing more trust in social media for their healthcare-related information. Check out this infographic to see how social media’s influence on the way we deal with our health has grown.
Are You Planning Your Hospital Marketing Budget Well?
When you allocate your marketing resources, is it merely a rote exercise of updating last year’s numbers or are you seriously taking a fresh look at channels and considering changes in the modern marketing landscape? Because healthcare is more consumer-oriented and...
Our Take on Healthcare Marketing Trends That Matter
Near-constant change in healthcare brings challenges and opportunities. To be successful, marketing professionals must adapt and lead proactive management of change. Here are four advances happening in healthcare marketing to consider in your strategic marketing...
Takeaways from NESHCo 2017: Six Topics Healthcare Marketers Are Talking About
We recently attended the 2017 NESHCo conference (New England Society for Healthcare Communications) and heard some great thoughts and ideas about communicating with consumers in our rapidly changing healthcare marketplace. This year’s theme was “Navigating Today’s...
Being Heard Above the Healthcare Din: Three Great Campaigns
People seeking healthcare providers have more information at their disposal than at any time in history, so it’s more important than ever for healthcare marketers to be creative to ensure their message stands out. In the generally conservative world of healthcare...
Does Cost Matter to Healthcare Consumers?
As out-of-pocket expenses for medical care continue to rise for consumers, the need for hospitals to become as transparent as possible with pricing is more important than ever. Clearly, consumers should have greater access to what their treatment will cost so they can...
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