Senior Living | Blogs
EVR Media: The Latest in Data Privacy News from Google & Apple
With the world of data privacy constantly evolving, platforms have begun rolling out new updates to comply. In order to maintain a successful online presence, here are three of the latest updates to consider: GOOGLE ANALYTICS 4 Google Analytics 4 was announced and...
What’s Your Senior Community Brand Personality?
If your senior living community entered a personality contest, how would it do? Beautiful grounds, fantastic amenities and five-star reviews mean nothing if the overall community is not the right fit for a prospective resident. So, from the very top of the funnel and...
Walking Billboards: How Residents Can Help Guide the Senior Living Sales Process
Are you leaving the residents in your senior living community out of the sales process? If so, you're missing out on one of the most powerful tools at your disposal. In a world where only three percent of consumers consider salespeople and marketers trustworthy, word...
5 Tips for Driving RSVPs to Your Senior Living Virtual Events
If you hold virtual events to promote your senior living community, you’re on the right track. Senior living communities are using video technologies to get their message out and generate leads and sales. And for good reason: More than 50% of Americans 50+ use video...
The Latest Google Core Updates: What They Are, What to Expect & How They Affect Your Business
Google is constantly evolving, with minor updates to its core algorithm rolling out roughly 500 times each year. In addition to these smaller changes, Google implements major core updates several times a year, announcing it only after the update has been completed...
How Baby Boomers Are Changing the Way We Market Senior Living
When the World Wide Web was launched to the public in 1991, Baby Boomers were in their 30s and 40s and in the prime of their careers. Now, as they head into retirement almost 30 years later, Baby Boomers have been fully immersed in the digital age, full participants...
Six Ways to Enhance Your Social Media Marketing to Seniors
Organic social media—the ability to reach your target audience through social networks without spending advertising dollars—is more than just a complementary element in your senior living marketing plan. It plays a central role in the consumer journey and, when used...
How to Effectively Use Digital Advertising in Senior Living Marketing
Adversity forces change. Change creates opportunity. And those who recognize opportunity in these changing times will not only survive—they will thrive. When COVID-19 turned into a global pandemic, one of the hardest-hit business sectors was senior living communities....
Social Media in 2020:
4 Ways to Better Connect
Here’s what we know about social media as it stands today: It’s going to change tomorrow. Think about this: When TikTok was launched in the U.S. in 2018 (after merging with Musical.ly), it was initially intended to be a platform for short entertainment clips—dancing,...
Back to the Future:
Ad Creative Needs to Step Up
As the digital revolution advanced through the past decade, ad creative took a back seat to marketing technology. We were dazzled by the tools. It wasn’t the creative that was driving digital campaigns—it was the tactics. It was knowing how to do it. The creative...
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Today’s Healthcare: How to Market “Value”
In a previous blog, “Does Cost Matter to Healthcare Consumers”, we cited the lack of correlation between access to healthcare price information and spending less on medical procedures. The reasons for this revealed that much work remains in changing the culture of...
Healthcare Marketing: Your Consumers Are Confused
It’s Time to Get Serious About Marketing Quality Measures As we continue to reform our consumer-driven healthcare system, the impact of quality in hospital marketing is no longer a trend—it’s the reality. We all know that information is power, and the future of...
It’s Time to Use Marketing Metrics to Defend Your Impact
As healthcare margins tighten, the need to demonstrate marketing’s financial contribution has moved from a “consideration” to an “imperative.” However, several major challenges stand in the way of progress in this area, including lack of data, no mutually agreed upon...
EVR Earns Three NESHCo Awards for Healthcare Marketing
The New England Society for Healthcare Communications (NESHCo) recognized EVR Advertising with three Lamplighter Awards for its work with Catholic Medical Center of Manchester and Sparrow Health System of East Lansing, Mich. The Lamplighter Awards recognize excellence...
Three Things We Talked About at the NESHCo Healthcare Marketing Conference
As the traditional limits of healthcare marketing expand into the digital space, there are more opportunities to be creative and engaging. That’s what makes an event like the recent two-day New England Society for Healthcare Communications (NESHCo) conference so...
Hospital Brand Campaigns: When is Bold Too Bold?
As we have pointed out in the past, there are factors that make healthcare marketing conservative by nature. But does that mean there is no room to be bold? No possibility for creativity that pushes the envelope? Rochester Regional Health was willing to challenge that...
5 Hospital Marketing Campaigns to Launch Now
The New Year is here and that means it's time to revisit marketing budgets and decide how to deploy those precious advertising dollars. Here are five key campaigns you should prioritize when rolling out your 2018 marketing strategy: Primary Care: Primary care doctors...
Healthcare Social Stats You Need to Know
From Baby Boomers to Millennials, consumers are placing more trust in social media for their healthcare-related information. Check out this infographic to see how social media’s influence on the way we deal with our health has grown.
Are You Planning Your Hospital Marketing Budget Well?
When you allocate your marketing resources, is it merely a rote exercise of updating last year’s numbers or are you seriously taking a fresh look at channels and considering changes in the modern marketing landscape? Because healthcare is more consumer-oriented and...
Our Take on Healthcare Marketing Trends That Matter
Near-constant change in healthcare brings challenges and opportunities. To be successful, marketing professionals must adapt and lead proactive management of change. Here are four advances happening in healthcare marketing to consider in your strategic marketing...
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