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Gaining the trust of prospects and their loved ones during the senior living decision-making process can be challenging. Our insights help you guide them through the door.
Social Media in 2020: 4 Ways to Better Connect

Social Media in 2020:
4 Ways to Better Connect

Here’s what we know about social media as it stands today: It’s going to change tomorrow. Think about this: When TikTok was launched in the U.S. in 2018 (after merging with Musical.ly), it was initially intended to be a platform for short entertainment clips—dancing,...

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Back to the Future: Ad Creative Needs to Step Up

Back to the Future:
Ad Creative Needs to Step Up

As the digital revolution advanced through the past decade, ad creative took a back seat to marketing technology. We were dazzled by the tools. It wasn’t the creative that was driving digital campaigns—it was the tactics. It was knowing how to do it. The creative...

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Social Media in 2020: 4 Ways to Better Connect

How Content Makes or Breaks Social Media Success

As social media continues its rapid growth, there is confusion among marketers on how to best reach consumers and where to fit social media into the overall business strategy. The failure to create a cohesive content strategy is often at the center of a disconnect...

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EVR Earns Three NESHCo Awards for Healthcare Marketing

EVR Earns Three NESHCo Awards for Healthcare Marketing

The New England Society for Healthcare Communications (NESHCo) recognized EVR Advertising with three Lamplighter Awards for its work with Catholic Medical Center of Manchester and Sparrow Health System of East Lansing, Mich. The Lamplighter Awards recognize excellence...

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Hospital Brand Campaigns: When is Bold Too Bold?

Hospital Brand Campaigns: When is Bold Too Bold?

As we have pointed out in the past, there are factors that make healthcare marketing conservative by nature. But does that mean there is no room to be bold? No possibility for creativity that pushes the envelope? Rochester Regional Health was willing to challenge that...

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5 Hospital Marketing Campaigns to Launch Now

5 Hospital Marketing Campaigns to Launch Now

The New Year is here and that means it's time to revisit marketing budgets and decide how to deploy those precious advertising dollars. Here are five key campaigns you should prioritize when rolling out your 2018 marketing strategy: Primary Care: Primary care doctors...

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Healthcare Social Stats You Need to Know

Healthcare Social Stats You Need to Know

From Baby Boomers to Millennials, consumers are placing more trust in social media for their healthcare-related information. Check out this infographic to see how social media’s influence on the way we deal with our health has grown.

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Does Cost Matter to Healthcare Consumers?

Does Cost Matter to Healthcare Consumers?

As out-of-pocket expenses for medical care continue to rise for consumers, the need for hospitals to become as transparent as possible with pricing is more important than ever. Clearly, consumers should have greater access to what their treatment will cost so they can...

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