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Gaining the trust of prospects and their loved ones during the senior living decision-making process can be challenging. Our insights help you guide them through the door.

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Five Takeaways from Smart Healthcare Marketers

Five Takeaways from Smart Healthcare Marketers

I’m always  on the lookout for interesting observations about the latest changes, trends and tactics in healthcare marketing. Here are five takeaways from marketing strategists I admire: While physician recommendations are the most important factor in provider...

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Urgent Care and Pay Per Click: The Perfect Combo

Urgent Care and Pay Per Click: The Perfect Combo

Your son and his buddies are playing touch football in the backyard after school when he twists his ankle. He’s in pain and you’re not sure if the ankle is broken or sprained. It is 6 o’clock and too late to get in touch with your primary care physician. You consider...

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How Are You Marketing Primary Care?

How Are You Marketing Primary Care?

In the new era of the Affordable Care Act (ACA), Accountable Care Organizations (ACOs), medical homes and pay for performance, the primary care physician (PCP) is fast becoming the gatekeeper for admissions, referrals and treatment. According to a survey conducted by...

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Ten Things Healthcare Marketers are Talking About

Ten Things Healthcare Marketers are Talking About

Healthcare marketing continues to evolve and adapt in a time when changes in healthcare have come quickly. Here are some things to think about: 1. You can’t engage people who don’t believe they need your services. The fact is that people have an overly rosy picture of...

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