Senior living

Senior Living | Blogs

Gaining the trust of prospects and their loved ones during the senior living decision-making process can be challenging. Our insights help you guide them through the door.
How Content Makes or Breaks Social Media Success

How Content Makes or Breaks Social Media Success

As social media continues its rapid growth, there is confusion among marketers on how to best reach consumers and where to fit social media into the overall business strategy. The failure to create a cohesive content strategy is often at the center of a disconnect...

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Does Cost Matter to Healthcare Consumers?

Does Cost Matter to Healthcare Consumers?

As out-of-pocket expenses for medical care continue to rise for consumers, the need for hospitals to become as transparent as possible with pricing is more important than ever. Clearly, consumers should have greater access to what their treatment will cost so they can...

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Five Takeaways from Smart Healthcare Marketers

Five Takeaways from Smart Healthcare Marketers

I’m always  on the lookout for interesting observations about the latest changes, trends and tactics in healthcare marketing. Here are five takeaways from marketing strategists I admire: While physician recommendations are the most important factor in provider...

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Urgent Care and Pay Per Click: The Perfect Combo

Urgent Care and Pay Per Click: The Perfect Combo

Your son and his buddies are playing touch football in the backyard after school when he twists his ankle. He’s in pain and you’re not sure if the ankle is broken or sprained. It is 6 o’clock and too late to get in touch with your primary care physician. You consider...

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