Specialties
Senior Living
From strategy to execution, we bring clarity to senior living marketing.
Helping you guide prospects through the door.
Senior living marketing is about more than ads or messaging—it’s about creating a seamless prospect journey. From the first moment of interest through nurturing touchpoints, tours and ultimately move-in, we design strategies that build confidence and trust every step of the way.
Our work combines creative strategy, media expertise and market insight to ensure your message reaches the right people with impact. But we go beyond the expected. We craft integrated solutions that reflect the individuality of your community.
Senior Living Marketing Blog
Whether you’re looking to modernize your marketing approach, gain the trust of new prospects or anything in between, our insights offer innovative solutions to your marketing challenges.
Senior Living Brochure
We blend strategy, creativity and compassion to help senior living communities attract prospects, build trust and drive move-ins.
Senior Living Marketing Guide
Our how-to guide serves as a resource to differentiate your brand, attract new prospects and foster lasting connections, from inquiry to move-in.
“EVR has been far more than a trusted advisor in the continued development and growth of New Pond Village in Walpole, Massachusetts. They take the time to understand the product and the reasons behind why organizational decisions are made to ensure the marketing is in direct correlation to the ultimate business objectives.”
—Patrick McShane, Director of Sales at New Pond Village
Related Case Studies
New Pond Village
When New Pond Village, a continuing care retirement community in Walpole, MA, came to us seeking new brand messaging and marketing tactics to break through in the Boston MetroWest market, we used our deep knowledge of the senior living sales journey to deliver a campaign with tangible results. Learn how we responded to market research to create campaign messaging with a strong tie-in to the local community while addressing affordability and support services.
Summit by Morrison
The EVR Total Market Presence approach combines research, technology, creative, content, brand strategy, media and metrics to ensure every marketing dollar spent works within the big picture toward one thing: business goals. When Summit by Morrison came to EVR looking to establish brand awareness and attract residents to its first-of-its-kind senior living community in northern New Hampshire, that’s exactly where we started.
Edgehill
When Edgehill, a luxury continuing care retirement community (CCRC) in Stamford, CT, came to us to help highlight its strong community standing and alignment with the distinctive “Greenwich lifestyle,” we developed a thorough verbal and visual messaging strategy that would become the foundation for the brand. With design inspired by Piet Mondrian’s grid systems of the early 20th century, we were able to differentiate the Edgehill brand from other CCRCs and position it among admired luxury brands in different verticals.
