April 11, 2025
MANCHESTER, N.H. – EVR Advertising is proud to announce that Elyse Ruback, Content Director, has joined the Board of Directors for Media Power Youth, a New Hampshire-based nonprofit dedicated to empowering youth to engage with media in thoughtful and creative ways that support well-being.
With a background in video editing, creative direction and strategic content development, Elyse brings a wealth of expertise to the organization. In her role at EVR, she leads content marketing initiatives, omnichannel campaigns, develops creative ad copy, video scripts and drives projects from concept to completion. Her passion for media education aligns with Media Power Youth’s mission to equip young people with the knowledge and skills to navigate today’s complex digital landscape.
“At EVR, we believe in using our expertise to make a difference in the communities we serve,” said Pete Ricci, Senior Vice President of EVR Advertising. “Elyse’s leadership in content strategy and her dedication to media literacy will bring valuable insight to Media Power Youth, helping to shape the next generation’s understanding of responsible media consumption.”
Elyse will serve on Media Power Youth’s Development & Finance Committee and is spearheading efforts for the organization’s upcoming Spotlight Community Impact Award Event. N.H. students can participate in this awards initiative by creating a video or photo story about a mentor who has made a significant impact in their school community.
“I am most excited about empowering youth through media education—helping them not only learn how to create impactful multimedia projects but also how to use media responsibly,” said Elyse Ruback. “My experience in media production, teaching and content development has given me a deep appreciation for the power of storytelling and I look forward to contributing to Media Power Youth’s mission.”
Media Power Youth provides workshops and programming that help young people understand media’s influence on beliefs and behaviors. Through the guidance of its Board of Directors, Youth Media Squad and Educator Advisor Board, the nonprofit works to ensure its programs remain relevant and impactful in an ever-evolving media landscape. More information about their work can be found at MediaPowerYouth.org.
About EVR Advertising
EVR Advertising, based in Manchester, N.H., is an award-winning full-service agency with over 35 years of expertise in crafting advertising campaigns for diverse clients across the Northeast. Our specialties include senior living, healthcare, New Hampshire business and cross-channel media buying. We embrace a holistic approach to marketing, creating impact and results with informed strategy, clever creative and illuminating data analytics. For more information about EVR Advertising, please visit EVRAdvertising.com
