New Hampshire | Blogs
Union Leader NH Voices: Ethics in Action Can Be Inspirational
What inspires you? A person? A place? An idea? A belief? Inspiration is a deep-rooted passion that motivates us to do something. Should ethics—the act of deciding to do what is right—be a source of inspiration? I think we are reminded daily that it should be. How can...
Eight Things to Know About Buying Media in New Hampshire
New Hampshire is a small state—with big advertising opportunities. But do you know the best ways to reach our state’s consumers? Here are eight things to consider when creating your next media plan: Over-the-Top (OTT) TV: THE DISRUPTER There are over 400K NH...
The Latest Google Core Updates: What They Are, What to Expect & How They Affect Your Business
Google is constantly evolving, with minor updates to its core algorithm rolling out roughly 500 times each year. In addition to these smaller changes, Google implements major core updates several times a year, announcing it only after the update has been completed...
Use These Local SEO Tactics to Increase SERP Rankings in Your NH Community
Did you know that 46% of all Google searches are seeking information on local businesses? When you consider this, local search engine optimization (SEO) is no longer optional. And given that the majoriy of New Hampshire businesses predominantly serve their local...
Great Leadership Is Built on Tiny Moments
In my opinion, the most important factor in successful organizations is effective leadership that helps people thrive and grow. I have observed and thought about this a lot over the years and have found something very interesting at play when this is being done well....
Marketing New Hampshire to Millennials? Our Work Has Only Started
Has the secret been unlocked? Has New Hampshire—ranked as the second oldest in the country—found a way to market itself in order to finally retain and attract a younger workforce? We’re about to find out. According to SmartAsset’s third annual census-based study...
How to Get User-Generated Content from Your Customers
User-generated content (UGC) is immeasurably valuable. Why? Because your fans are your most genuine ambassadors. And sometimes, you'll find that they sell your product in the most creative of ways. Who better to sell your product than the people who love it most? But...
How Data Privacy Laws in New Hampshire Could Change the Way You Do Business
It’s the end of the digital marketing world as we know it, but even with the introduction of New Hampshire House Bill 1680—currently being considered by the New Hampshire Legislature—we feel fine. We’ve already introduced to you the California Consumer Privacy Act...
Keeping New Hampshire’s Hotels Safe
Tourism is a $5 billion industry in New Hampshire and making sure our hotels are inviting places for travelers is paramount to keeping the industry strong. This can be accomplished in many ways, whether it’s improving infrastructure or finding better ways to promote...
Why New Hampshire?
Marketing in New Hampshire is a specialty of EVR Advertising. We are an in-state resource for New Hampshire businesses who appreciate their marketing agency being nearby, and we provide valuable expertise to out-of-state businesses looking for local familiarity and...
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Union Leader NH Voices: Ethics in Action Can Be Inspirational
What inspires you? A person? A place? An idea? A belief? Inspiration is a deep-rooted passion that motivates us to do something. Should ethics—the act of deciding to do what is right—be a source of inspiration? I think we are reminded daily that it should be. How can...
How Do Generational Differences Influence Healthcare Selection?
How do people choose a hospital or primary care provider? There are a number of considerations, but understanding generational differences and how they affect selection behavior is a critical step toward new patient acquisition and patient loyalty. Members of the...
Walking Billboards: How Residents Can Help Guide the Senior Living Sales Process
Are you leaving the residents in your senior living community out of the sales process? If so, you're missing out on one of the most powerful tools at your disposal. In a world where only three percent of consumers consider salespeople and marketers trustworthy, word...
Eight Things to Know About Buying Media in New Hampshire
New Hampshire is a small state—with big advertising opportunities. But do you know the best ways to reach our state’s consumers? Here are eight things to consider when creating your next media plan: Over-the-Top (OTT) TV: THE DISRUPTER There are over 400K NH...
Things Healthcare Marketers are Talking About
Healthcare marketing continues to evolve and adapt during a time when changes in healthcare have come quickly. While issues revolving around the COVID-19 pandemic have been the hottest topics of conversation lately, there are many others that are broader in nature and...
5 Tips for Driving RSVPs to Your Senior Living Virtual Events
If you hold virtual events to promote your senior living community, you’re on the right track. Senior living communities are using video technologies to get their message out and generate leads and sales. And for good reason: More than 50% of Americans 50+ use video...
The Latest Google Core Updates: What They Are, What to Expect & How They Affect Your Business
Google is constantly evolving, with minor updates to its core algorithm rolling out roughly 500 times each year. In addition to these smaller changes, Google implements major core updates several times a year, announcing it only after the update has been completed...
How to Prepare for a Successful PPC Campaign: It’s All in the Planning
Have you decided to utilize pay-per-click (PPC) advertising to help your business and online marketing efforts this year? You’re not alone: According to Statista, search ads accounted for $46 billion of U.S. ad spend in 2019 and is projected to reach nearly $68...
Get Started on YouTube (Without Shooting Video)
YouTube is becoming an increasingly important platform for your marketing, but the benefits of a presence on the platform go far beyond the site itself. Users are beginning to regard the video platform as a visual search engine, using it to solve everyday problems and...
How Are You Marketing Primary Care?
According to a survey conducted by the physician recruiting firm Merritt Hawkins, primary care physicians (PCPs) are driving significantly more hospital revenue on a per-doctor basis than ever. And although PCPs are no longer topping specialists in hospital revenue...
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