New Hampshire | Blogs
Don’t Break with Tradition: Traditional Media Still Plays a Key Role in the Media Mix
It is well documented that digital advertising budgets are rising and traditional media spending is declining. What is less clear is where this mix will level off. What role will traditional have in the long term? Let’s start with a couple of observations to set the...
Culture Matters
Here’s a statistic that should really get your attention: According to a report by TruPath, 64% of employees feel like their company doesn’t have a strong work culture. What do we make of this fact? And how do we make sure our employees aren’t in that 64%? To dig into...
EVR Media: The Latest in Data Privacy News from Google & Apple
With the world of data privacy constantly evolving, platforms have begun rolling out new updates to comply. In order to maintain a successful online presence, here are three of the latest updates to consider: GOOGLE ANALYTICS 4 Google Analytics 4 was announced and...
Union Leader NH Voices: Ethics in Action Can Be Inspirational
What inspires you? A person? A place? An idea? A belief? Inspiration is a deep-rooted passion that motivates us to do something. Should ethics—the act of deciding to do what is right—be a source of inspiration? I think we are reminded daily that it should be. How can...
Eight Things to Know About Buying Media in New Hampshire
New Hampshire is a small state—with big advertising opportunities. But do you know the best ways to reach our state’s consumers? Here are eight things to consider when creating your next media plan: Over-the-Top (OTT) TV: THE DISRUPTER There are over 400K NH...
The Latest Google Core Updates: What They Are, What to Expect & How They Affect Your Business
Google is constantly evolving, with minor updates to its core algorithm rolling out roughly 500 times each year. In addition to these smaller changes, Google implements major core updates several times a year, announcing it only after the update has been completed...
Use These Local SEO Tactics to Increase SERP Rankings in Your NH Community
Did you know that 46% of all Google searches are seeking information on local businesses? When you consider this, local search engine optimization (SEO) is no longer optional. And given that the majoriy of New Hampshire businesses predominantly serve their local...
Great Leadership Is Built on Tiny Moments
In my opinion, the most important factor in successful organizations is effective leadership that helps people thrive and grow. I have observed and thought about this a lot over the years and have found something very interesting at play when this is being done well....
Marketing New Hampshire to Millennials? Our Work Has Only Started
Has the secret been unlocked? Has New Hampshire—ranked as the second oldest in the country—found a way to market itself in order to finally retain and attract a younger workforce? We’re about to find out. According to SmartAsset’s third annual census-based study...
How to Get User-Generated Content from Your Customers
User-generated content (UGC) is immeasurably valuable. Why? Because your fans are your most genuine ambassadors. And sometimes, you'll find that they sell your product in the most creative of ways. Who better to sell your product than the people who love it most? But...
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Email and Lead Nurturing: Turning Senior Living Prospects into Residents
As Baby Boomers—and soon Gen X—hit retirement, senior living communities must market to a more independent, Internet-savvy demographic looking for a much different lifestyle than previous generations. That means using new tactics, such as marketing automation, to meet...
Don’t Break with Tradition: Traditional Media Still Plays a Key Role in the Media Mix
It is well documented that digital advertising budgets are rising and traditional media spending is declining. What is less clear is where this mix will level off. What role will traditional have in the long term? Let’s start with a couple of observations to set the...
Three Ways to Leverage Your Senior Community Website to Get More Sales
Your website is now one of the most important tools you have for generating leads and making sales for your senior living community. In just five years, website-driven leads rose from 9% of total lead generation to 25% in the senior living industry. So, think of your...
Key Takeaways from the 2021 AMI Digital Summit
Three key members of EVR’s digital media services team recently joined representatives from 15 other agencies from across the country at the Agency Management Institute’s annual Digital Summit in Chicago. The anticipation for the conference was high, and over 100...
The Senior Living Buying Cycle: Key Touchpoints to Resident Move-In
It’s important to be ready to catch senior living prospects as soon as they start to research communities—or, even better, before they start. The sales process is long, and getting consumers to think about senior living as early as possible benefits not only...
Video Best Practices for Your Healthcare Organization
As new video-based social channels continue to gain popularity, internal marketing teams are being asked to produce more videos in house. In the world of healthcare marketing, that often means getting doctors and nursing staff—whose time is already both precious and...
Culture Matters
Here’s a statistic that should really get your attention: According to a report by TruPath, 64% of employees feel like their company doesn’t have a strong work culture. What do we make of this fact? And how do we make sure our employees aren’t in that 64%? To dig into...
EVR Media: The Latest in Data Privacy News from Google & Apple
With the world of data privacy constantly evolving, platforms have begun rolling out new updates to comply. In order to maintain a successful online presence, here are three of the latest updates to consider: GOOGLE ANALYTICS 4 Google Analytics 4 was announced and...
Culture Matters
What’s Your Senior Community Brand Personality?
If your senior living community entered a personality contest, how would it do? Beautiful grounds, fantastic amenities and five-star reviews mean nothing if the overall community is not the right fit for a prospective resident. So, from the very top of the funnel and...
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