Kelly Michael Joins Agency as Broadcast Media Buyer
August 4, 2023
MANCHESTER, N.H. – EVR Advertising is excited to announce the addition of Kelly Michael to the team as Broadcast Media Buyer. Michael is an integral member of the EVR Media Group, researching media placements, collaborating with account executives on creating effective marketing campaigns, negotiating with media sales representatives, crafting media plans, placing media orders and trafficking creative.
Though Michael understands the importance of digital marketing in today’s advertising world, she cherishes all things traditional media. Her favorite part of the job is putting the puzzle pieces of a media plan together, seeing how digital and traditional can work together to provide an enhanced experience for the end user. Michael says, “Once research is complete and we know who we need to reach and how to reach them, I can create an efficient and effective omni-channel plan. Seeing it through from planning to execution is very rewarding.”
“Kelly comes to us with a depth of expertise in all forms of media planning and buying. She brings a unique view of the New Hampshire media landscape and how to validate the important role that traditional channels such has TV, radio and print can play to enhance an omnichannel campaign that features targeted digital media. Her ability to foster great working relationships with all of our media partners helps us ensure we’re negotiating the best deals on behalf of our clients,” says Pete Ricci, Senior Vice President, EVR Advertising.
About EVR Advertising
EVR Advertising of Manchester, N.H. is an award-winning full-service agency with over 30 years of experience in creating advertising campaigns for a variety of clients throughout the Northeast. Our specialties are healthcare, senior living, New Hampshire business and cross-channel media buying. From strategy to content to creative to media to metrics, we look at the entire marketing picture in a holistic way.