Social media & online marketing
In so many ways, social media remains the wild west of the Internet. Platforms come, platforms go. And the ones that are thriving are still trying to figure out how to best monetize their services as middlemen between brands and consumers. The landscape never stops shifting, and it requires a watchful eye to know how to best invest your time, effort and money.
Social media is where half the world’s population (we’re talking more than 3.8 billion people) spend part of their day. It has emerged as a dominating driver in the world of marketing. So how do you break through and get noticed? It’s not about volume—sometimes too many posts can hurt you—but rather the quality of your interactions.
The fun part
Who are you? How are you currently connecting? What is your voice? What is your end goal? First, we’ll set out to ask and find answers to these questions (and more) to give us a better feel for where your brand fits in the social space. The key to social media marketing is authenticity. So how can we help you if we don’t understand the root of who you are?
Just because one business is using 12 different social platforms doesn’t mean you should be. As each business is unique, so will be our strategy when it comes to choosing the right platforms for you. Maybe your product/service is best translated through high-production images, or maybe it’s first-person video, or even repurposing user-generated content. Whatever the mix, we will work together to figure it out. We put you where your people are.
People are looking for engaging stories with an authenticity that stems from your brand image in an easy-to-digest format that gives their eyes a break from the overabundance of textual information online. Videos pushed through social media create a personal connection with your audience that is not always possible with other forms of content. You can show what you do, why you do it and what you stand for in a way that’s real.
Authentic also means a video shouldn’t be too polished or too much of a production. At EVR, we call it shoot-to-social. While they take some planning and must maintain brand standards, you don’t need to overthink these types of videos. The aim is to drive engagement without the high costs of production and by shortening the time from shoot to posting.
The fun part
Okay, so we have goals set and platforms chosen—now, let’s run with it! Depending on your preferred level of involvement, we can create content calendars, draft posts and handle photography and video production to get you out there. If needed, we will mix organic and paid/boosted content for maximum efficiency. Regular reporting (monthly or quarterly) helps keep us on track and constantly improving as we move forward.
It begins with managing your online brand reputation. Reputation management, or REP360, is no longer optional if you want to convert more people into customers and ensure you have the best and brightest looking to work for you.