by Lisa Wallace, Account Manager, EVR Healthcare | Jan 11, 2022
EVR’s digital team recently presented a webinar to the New England Society for Healthcare Communications (NESHCo) on digital marketing trends to implement in 2022. In this blog, we walk you through the importance of integrating YouTube ads into your healthcare...
by Lisa Wallace, Account Manager, EVR Healthcare | Jun 24, 2021
As new video-based social channels continue to gain popularity, internal marketing teams are being asked to produce more videos in house. In the world of healthcare marketing, that often means getting doctors and nursing staff—whose time is already both precious and...
by Lisa Wallace, Account Manager, EVR Healthcare | Apr 8, 2021
How do people choose a hospital or primary care provider? There are a number of considerations, but understanding generational differences and how they affect selection behavior is a critical step toward new patient acquisition and patient loyalty. Members of the...
by Lisa Wallace, Account Manager, EVR Healthcare | Dec 17, 2020
According to a survey conducted by the physician recruiting firm Merritt Hawkins, primary care physicians (PCPs) are driving significantly more hospital revenue on a per-doctor basis than ever. And although PCPs are no longer topping specialists in hospital revenue...
by Lisa Wallace, Account Manager, EVR Healthcare | Oct 22, 2020
According to the Urgent Care Association of America, 25–40% of urgent patients do not have an outside primary care physician in any given survey year. In fact, there is a shortage of primary care physicians in the United States. The Association of American Medical...
by Lisa Wallace, Account Manager, EVR Healthcare | Jul 9, 2020
Throughout the COVID-19 pandemic, hospitals have been a prominent and credible source of information for the general public. People are highly trusting of information provided by hospitals, sometimes more so than that provided by news outlets or even government...
