by Lisa Wallace, Account Manager, EVR Healthcare | Apr 27, 2022
Following COVID and the “Great Resignation,” businesses in every industry are looking for employees. The healthcare industry is no exception. For hospital healthcare recruiters, it’s now about more than filling current jobs; it’s about crafting the right strategy to...
by Lisa Wallace, Account Manager, EVR Healthcare | Mar 24, 2022
“Most Impactful Creator.” When you hear those words in relation to TikTok, the last thing you probably think of is a healthcare organization. But guess what? In 2020, healthcare provider Dr. Leslie (@drleslie) received that very designation. With 80 million active...
by Lisa Wallace, Account Manager, EVR Healthcare | Jan 11, 2022
EVR’s digital team recently presented a webinar to the New England Society for Healthcare Communications (NESHCo) on digital marketing trends to implement in 2022. In this blog, we walk you through the importance of integrating YouTube ads into your healthcare...
by Lisa Wallace, Account Manager, EVR Healthcare | Jun 24, 2021
As new video-based social channels continue to gain popularity, internal marketing teams are being asked to produce more videos in house. In the world of healthcare marketing, that often means getting doctors and nursing staff—whose time is already both precious and...
by Lisa Wallace, Account Manager, EVR Healthcare | Apr 8, 2021
How do people choose a hospital or primary care provider? There are a number of considerations, but understanding generational differences and how they affect selection behavior is a critical step toward new patient acquisition and patient loyalty. Members of the...
by Lisa Wallace, Account Manager, EVR Healthcare | Dec 17, 2020
According to a survey conducted by the physician recruiting firm Merritt Hawkins, primary care physicians (PCPs) are driving significantly more hospital revenue on a per-doctor basis than ever. And although PCPs are no longer topping specialists in hospital revenue...
