Relationships are everything. Knowing that is what makes our approach to healthcare marketing so successful. You need an agency you can trust to deliver the services you want, but it’s more than that. You need a partner you can count on. We get that.
It’s important to know the healthcare industry. We do.
Good healthcare marketing starts with an expert agency that knows how to help you create and share your message. But our partnerships go beyond creating great work. We understand what makes healthcare brands admired and coveted in the market. We partner with our clients from initial concept to final measurement, and we create and implement comprehensive campaigns and provide the skill sets and bandwidth providers need to drive results.
With the healthcare industry headed toward a more consumer-centric model, the same behaviors we have seen in other retail markets will continue to emerge. Value, as defined by the intersection of price, experience and outcomes, will make an everlasting imprint on your brand identity and the brand loyalty you build. Providers need to break from the mold of traditional healthcare marketing into a more modern approach to successfully nurture patient relationships in this changing environment. We’re good at nurturing.
Are you capitalizing on your opportunities for positive outcomes?
Reform, shifting demographics, competitive alliances, quality measures, physician practice marketing, value-based pricing and transparency have created new challenges for healthcare marketers. You need a partner that grasps these changes and can craft marketing strategies to meet them while staying true to your mission.
Related Case Studies
Catholic Medical Center
As the flagship service line for Catholic Medical Center (CMC), the New England Heart and Vascular Institute (NEHVI) is known for its surgical excellence and innovative treatments. EVR created a campaign to reinforce NEHVI as the leading provider of heart care in northern New England, helping it stand out among local and Boston-area hospital competition and strengthen the CMC master brand essence of compassionate excellence.
St. Lawrence Health System
As the COVID-19 pandemic wore on and people were neglecting routine healthcare visits out of fear of being exposed to the virus, St. Lawrence Health System (SLHS) needed a campaign to educate consumers about safety, explain enhanced precautions and convey new policies and procedures in place for those receiving non-COVID care.
Dartmouth-Hitchcock Medical Center was looking to leverage its relationship with Olympic Gold Medalist Hannah Kearney to elevate its Orthopaedics and Sports Medicine service line. Kearney is a native of nearby Norwich, VT and graduated from Hanover High. She had successful knee surgery and rehab at DHMC three years before winning gold in freestyle skiing at the 2010 Olympics.