November 7, 2024
Las Vegas, NV — Mackenzie Fraser, Senior Vice President at EVR Advertising, recently attended the 2024 Senior Care Marketing & Sales Summit (SMASH) in Las Vegas, a premier conference for senior living marketing and sales professionals. Recognized for her expertise, Mackenzie’s involvement underscores EVR’s commitment to navigating industry trends and addressing the unique challenges faced by senior living communities. In today’s evolving marketing landscape, where the preferences and needs of seniors continue to change, staying ahead of the curve is essential. EVR remains dedicated to adapting to these shifts, ensuring that our strategies resonate with and meet the expectations of today’s seniors.
Value of Connection
“SMASH really excels at providing diverse and engaging content with practical takeaways,” Mackenzie shares. “However, what I find most valuable is the opportunity to connect with fellow marketers who share the same passion for senior living. Meeting new people who are as dedicated to this field as I am brings fresh perspectives and collaborative energy. The insights gained here will undoubtedly drive solutions and strategies for our clients.”
Focus on Innovation
The summit fostered collaboration among attendees, centering on innovative marketing and sales solutions. Two key themes emerged: leveraging AI to enhance efficiency and prioritizing local SEO strategies. Participants explored how tools like ChatGPT can streamline processes, enabling marketers to achieve more with fewer resources. The emphasis on optimizing Google Business Profiles highlighted the critical role of local SEO in improving search visibility and helping senior living communities thrive in a competitive landscape.
Engaging Sessions
A standout session titled “40 Ideas in 40 Minutes” energized participants with rapid-fire, actionable tactics. One idea was to host “Sales Power Hours” once a week, dedicating an hour solely to making sales calls with all employees across the community.
“The content was actionable and relevant, offering ideas that can make an immediate impact in our clients’ communities,” shared Mackenzie.
Innovative Tools and Resources
SMASH also showcased innovative tools and resources within the industry designed to enhance the senior living experience and improve operational efficiency. Key offerings included interactive chat software, photo and video tour technology and solutions from notable companies like Senior Source Consulting Group, known for mystery shopping and sales coaching, and Roobrik, which provides engagement and conversion tools. Additionally, FURTHER’s Virtual Sales Assistant streamlines the sales process for community websites by identifying prospect intent signals through digital discovery, helping sales teams prioritize high-quality leads.
Looking Ahead
As EVR continues to lead in senior living marketing, insights from SMASH 2024 will shape future strategies, enabling clients to thrive in a changing market. “At EVR, we’re dedicated to a holistic approach that tells each brand’s story in a way that resonates,” Mackenzie concluded, looking forward to implementing new ideas that drive success.
About EVR Advertising
EVR Advertising, based in Manchester, NH, is an award-winning full-service agency with over 35 years of experience. We specialize in senior living, healthcare and local business marketing, embracing a holistic approach with informed strategy, creative solutions and data analytics. For more information, visit EVRAdvertising.com.
