EVR's Big Book of Digital Marketing: Content Marketing
Welcome to the world of content marketing
Write a blog.
Shoot a video.
Design an infographic.
Distribute, analyze, optimize and then distribute some more.
Content marketing isn’t optional, but it is becoming increasingly more complex. Sure, marketers are doing more of it—73% of B2B marketers and 70% of B2C marketers used content marketing in 2022, according to data from the Content Marketing Institute—but they are also struggling to understand what they should be producing, how often and for whom.
This EVR guide will help you clarify your content marketing strategy and make you think about new ways to connect with your audience.