EVR Advertising is thrilled to celebrate our partnership with New Pond Village, a Benchmark Senior Living community in Walpole, MA, on their 2025 Aspect Marketing & Advertising Award for an immersive, award-winning campaign that brought the Roaring ’20s to life!
Award-Winning Roaring ’20s Campaign
The recognition celebrates the community’s Roaring ’20s Revelry event, an immersive experience that brought the glamour and energy of the Jazz Age to life. Guests enjoyed live music, themed décor, curated food and beverages, interactive casino games and guided tours—showcasing New Pond Village’s welcoming spirit and the engaging lifestyle residents enjoy every day.
Integrated Marketing Strategy & Results
EVR Advertising designed and executed a strategic, multi-channel promotional marketing campaign that brought the Roaring ’20s Revelry to life while delivering measurable outcomes. The campaign spanned direct mail, email, digital, printed materials and social media, creating a seamless experience from the moment invitations were sent through post-event follow-up. Every touchpoint was crafted to reflect New Pond Village’s brand personality and showcase the community’s vibrant lifestyle.
The results speak for themselves: over 80 RSVPs, 16 post-event tours and a confirmed apartment deposit.
Beyond the numbers, the campaign created meaningful engagement by immersing prospects in the energy, glamour and hospitality of the community. Through this approach, EVR demonstrated how experiential marketing can both attract qualified prospects and drive tangible results for senior living communities.
Data-Driven Strategy and Thoughtful Touchpoints
“Our campaign with New Pond Village was rooted in data, strategy and a deep understanding of the prospect journey,” said Senior Vice President Mackenzie Fraser. “By designing thoughtful touchpoints and experiences that resonate, we helped prospects envision themselves in the community, driving engagement, trust and real results.”
About New Pond Village
Located in Walpole, Massachusetts, New Pond Village is a Benchmark Senior Living continuing care retirement community (CCRC) that offers independent living, assisted living and memory care. The community is designed to provide a maintenance-free lifestyle filled with connection, comfort and opportunities to pursue passions, where every detail—from social events to amenities—is crafted to foster a welcoming and engaging environment for residents.
About the Aspect Awards
The Aspect Awards, presented by WTWH Media—a B2B media and events company delivering expert content to professionals across senior living and related industries—honor excellence in marketing, recognizing creativity, strategy and results.
About EVR Advertising
EVR Advertising is a full-service, award-winning agency based in Manchester, New Hampshire. With more than 35 years of experience, EVR delivers strategic marketing solutions for clients, specializing in senior living, healthcare and New Hampshire. Through integrated strategy, bold creative and data-driven results, EVR helps brands break through and grow. Learn more at EVRAdvertising.com.
