Marketing Resources

EVR's Big Book of Digital Marketing: Influencer Marketing

Influencer marketing graphic

Key partnerships to better reach your audience

It’s no secret that consumers are influenced by what information they find online. According to the Digital Marketing Institute, 82% of buying decisions are influenced by social networks.

Beyond friends and family, consumers are finding trusted sources through blogs, social media posts and videos. These influencers are usually industry specific, and many are willing to partner with brands to promote products and services that align with their beliefs.

This EVR guide identifies the most effective ways to incorporate influencers into your marketing strategy.

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