Senior Vice President

Pete Ricci

NH surfer, dad, drummer, Yankee fan

Pete is an agency lifer who fell in love with the business at first blush.

He seemed destined for a career that mixed his creative and analytical sides when he was penning a comic strip for his high school newspaper and creating his first HTML website in the mid-’90s. Apparently he didn’t know it at the time and went off to college to study psychology.

His plans changed, but his ability to balance left-brain sensibility and right-brain ingenuity is evident today as he guides EVR’s creative services. He has a unique ability to foster a collaborative spirit true to the agency’s roots, whether it’s leading a staff brainstorming session or beating up the latest campaign analytics.

An agency native for over 20 years, Pete serves as a bridge to the accounts and media teams, routinely helping mold various agency skill sets together into the next big integrated campaign. The once aspiring psych major’s keen interest in how people think sparked an intense desire to get into the mind of the consumer, something that lends nicely to EVR’s brand development, marketing strategy and creative campaign execution.

The multiple industry evolutions Pete has lived through continually fuel his enthusiasm for new trends and the next big thing.

When he’s not working on the next big campaign, you can find Pete riding his Robert August longboard, at his son’s Little League games and cooking Italian food for his extended family.