A passionate marketer with a love for connecting with people, Roberto brings joy and enthusiasm to tackling challenges and remains solution oriented. He looks forward to building and maintaining relationships and takes pride in helping integrate the right media mix to best serve each client. His omnichannel approach ensures key channels and tactics are pushed for EVR’s client base, including PPC ads, paid social media, search engine optimization (SEO) and traditional tactics, such as print, broadcast and out of home. He applies an analytical eye to monitor and report on paid advertising and uses a data-driven approach to plan and propose new campaigns.
Outside of the office, Roberto enjoys watching sports, exploring the outdoors and volunteering. He also loves studying history and world languages, cooking and he volunteers as a youth basketball coach in his spare time.
Roberto graduated from Arizona State University with a degree in marketing and a certificate of international business. He completed the school’s rigorous Honors program, composing a senior thesis that analyzed the untapped marketability of women in sports and the cultural impact of resource allocation to keep young girls in sports programs. While enrolled at ASU, he was involved with the American Marketing Association, Sports Business Association, Sun Devil Athletics and the W.P.Carey Leaders Academy.