Hospital Brand Campaigns: When is Bold Too Bold?

Hospital Brand Campaigns: When is Bold Too Bold?

As we have pointed out in the past, there are factors that make healthcare marketing conservative by nature. But does that mean there is no room to be bold? No possibility for creativity that pushes the envelope? Rochester Regional Health was willing to challenge that...
5 Hospital Marketing Campaigns to Launch Now

5 Hospital Marketing Campaigns to Launch Now

The New Year is here and that means it’s time to revisit marketing budgets and decide how to deploy those precious advertising dollars. Here are five key campaigns you should prioritize when rolling out your 2018 marketing strategy: Primary Care: Primary care...
Healthcare Social Stats You Need to Know

Healthcare Social Stats You Need to Know

From Baby Boomers to Millennials, consumers are placing more trust in social media for their healthcare-related information. Check out this infographic to see how social media’s influence on the way we deal with our health has grown.
Are You Planning Your Hospital Marketing Budget Well?

Are You Planning Your Hospital Marketing Budget Well?

When you allocate your marketing resources, is it merely a rote exercise of updating last year’s numbers or are you seriously taking a fresh look at channels and considering changes in the modern marketing landscape? Because healthcare is more consumer-oriented and...
Our Take on Healthcare Marketing Trends That Matter

Our Take on Healthcare Marketing Trends That Matter

Near-constant change in healthcare brings challenges and opportunities. To be successful, marketing professionals must adapt and lead proactive management of change. Here are four advances happening in healthcare marketing to consider in your strategic marketing...