by Lisa Wallace, Account Manager, EVR Healthcare | Mar 24, 2022
“Most Impactful Creator.” When you hear those words in relation to TikTok, the last thing you probably think of is a healthcare organization. But guess what? In 2020, healthcare provider Dr. Leslie (@drleslie) received that very designation. With 80 million active...
by Megan Schneider | Nov 12, 2021
The holiday season can be overwhelming—but that doesn’t mean your social media strategy has to be. From Black Friday to Cyber Monday to Christmas to New Year’s, use these tips to inspire your organic holiday social media marketing and reach your audience where they’ll...
by Kelly Nylander | Jan 19, 2021
YouTube is becoming an increasingly important platform for your marketing, but the benefits of a presence on the platform go far beyond the site itself. Users are beginning to regard the video platform as a visual search engine, using it to solve everyday problems and...
by Mackenzie Fraser | Nov 25, 2020
Organic social media—the ability to reach your target audience through social networks without spending advertising dollars—is more than just a complementary element in your senior living marketing plan. It plays a central role in the consumer journey and, when used...
by Megan Schneider | Oct 6, 2020
User-generated content (UGC) is immeasurably valuable. Why? Because your fans are your most genuine ambassadors. And sometimes, you’ll find that they sell your product in the most creative of ways. Who better to sell your product than the people who love it...
by Kelly Nylander | Jul 20, 2020
Here’s what we know about social media as it stands today: It’s going to change tomorrow. Think about this: When TikTok was launched in the U.S. in 2018 (after merging with Musical.ly), it was initially intended to be a platform for short entertainment clips—dancing,...
