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Six Ways to Enhance Your Social Media Marketing to Seniors
Organic social media—the ability to reach your target audience through social networks without spending advertising dollars—is more than just a complementary element in your senior living marketing plan. It plays a central role in the consumer journey and, when used...
How to Get User-Generated Content from Your Customers
User-generated content (UGC) is immeasurably valuable. Why? Because your fans are your most genuine ambassadors. And sometimes, you’ll find that they sell your product in the most creative of ways. Who better to sell your product than the people who love it...
Social Media in 2020:
4 Ways to Better Connect
Here’s what we know about social media as it stands today: It’s going to change tomorrow. Think about this: When TikTok was launched in the U.S. in 2018 (after merging with Musical.ly), it was initially intended to be a platform for short entertainment clips—dancing,...
The Best Time for Social Posts Might Not Be When You Think
Social media use in the U.S. has increased dramatically since the month of March. On Facebook and Instagram, active users in the U.S. increased by 2.5% and 3.7%, respectively. This may not sound like a lot, but when you consider this accounts for a 5.7 million active...
What Should Your Social Media Be Saying Right Now?
Where social media was once a supplemental piece to your overall brand strategy, it has now become one of the most crucial forms of communication your organization can deliver. It needs to be done, done now and done well—no pressure. This is because social media is...Free Downloads
