Marketing Resources
EVR's Big Book
of Digital Marketing
Your comprehensive guide to digital marketing strategies and tactics.
EVR’s Big Book of Digital Marketing has been carefully curated with the latest strategies and tactics. Consider this your how-to guide for constructing a marketing strategy that makes sense for your brand, your audience and your message.
We’ll address how to:
- Best use SEO to show up at the top of the searches that matter most.
- Set up an efficient paid search campaign.
- Use programmatic advertising to best reach your target audience.
- Optimize your content marketing.
- Manage your business’s online reputation.
- Implement influencer marketing for your business.
- Perfect your social media efforts.
We hope you find it helpful.
EVR's Big Book
Chapters
Are you showing up when people look for you? No matter what product you are selling or service you are offering, there is someone out there searching online for information about it. With over 5.9 million searches every minute, totaling a staggering 8.5 billion searches daily according to Statista’s 2023 Report, the question is: will they find you, or will you be lost in the noise?
In 2024, paid search placements are anticipated to soar to $132 billion. Utilizing them can propel your business to the top of search results, delivering instant outcomes, even as you build your organic rankings. Find tactics for showing up when your audience is searching.
As people continue to flock to digital channels for information and social interaction, it’s no surprise that digital advertising spends also continue to rise. According to Oberlo, US digital ad spending is expected to hit $298.4 billion in 2024. This is a 10% increase from 2023, during which expenditure totaled $271.2 billion. Programmatic advertising uses precise targeting to segment your desired audiences with real data.
Nearly a third (29%) of marketers are actively embracing content marketing as a key strategy for captivating and retaining audiences and 50% are planning to pump more resources into content marketing in 2024, underscoring its pivotal role in boosting brand visibility and fostering customer connections. Statista Data reveals that the content marketing revenue will increase to $107 billion by 2026.
Online reviews are essential to any business. Global Newswire reports that nearly 95% of people thoroughly research products before making a purchase, often relying on reviews to guide their decisions. Almost half of the consumers trust reviews as much as a personal referral from friends or family. Online reputation also plays a huge role in attracting talented people to work for you. Businesses must prioritize online reputation management and develop a solid plan in their marketing strategy to manage and utilize customer feedback effectively.
Influencer marketing broadens business reach and attracts new customers. It’s now a vital part of brand strategies, with 90% of marketers endorsing its effectiveness and 72% noting its ability to attract high-quality customers. Let us show you how long-term relationships with influencers allow for consistent brand messaging, increased visibility, and deeper trust with your audience.
62.3% of the world’s population uses social media daily. That means if your brand isn’t active, you’re missing out on a huge opportunity to reach your audience. But with new social media platforms sprouting up all the time, it can be overwhelming to figure out how and where to best reach them.
